Senior Product Marketing Manager

Навыки

• Коммуникация
• Customer Success
• Решения на данных
• Google Tag Manager
• Обучаемость
• Linux
• Маркетинговая стратегия

О компании и продукте

• Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.
• Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
• Canonical is an equal opportunity employer
• We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

Требования

• Marketers at Canonical are brand stewards and demand creators.They transform complex open-source technology into messages, stories and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning
• We have a bias for action, focus efforts on the most impactful activities and take ownership of our results
• We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works
• At Canonical, the product marketing team is not just marketing products, we’re building the best Go-To-Market (GTM) engine in the open source world
• This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams
• T he ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing
• They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation
• They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier

Условия

• You’ll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike
• You’ll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life
• You’ll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape
• You’ll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement
• You’ll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment
• As a product marketing manager, you will
• Develop and execute go-to-market (GTM) strategies for a range of products
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth
• Launch new products and features, leading cross-functional teams to drive awareness and adoption
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities
• What we are looking for in you
• A passion for technology and open source—you get excited about innovation, software, and community-driven development
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement
• Excellent communication skills, both written and verbal
• Nice-to-have skills
• Data-driven mindset, using insights to refine strategies and improve performance
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth
• Comfort working cross-functionally with product, sales, partners, and marketing teams
• Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills

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