Senior Product Marketing Manager - Pikmin Bloom

Навыки

• Asana / Monday
• Коммуникация
• Решения на данных
• DAU / MAU
• Гейм-дизайн
• Управление проектами
• Retention и отток

О компании и продукте

• Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
• Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Задачи

• Lead product marketing strategy and execution for Pikmin Bloom across APAC markets, including Taiwan, Hong Kong, Korea, and Southeast Asia
• Develop and execute localized marketing campaigns and regional initiatives aligned with market needs and player behaviors
• Work closely with local marketing teams, external agencies, and regional partners to deliver impactful ATL campaigns, partnerships, offline/community events, and digital promotions
• Identify opportunities to grow the business across user acquisition, engagement, retention, and revenue, using a data-driven approach
• Use AI tools to synthesize market signals, player feedback, campaign performance, and regional trends into actionable insights
• Champion campaign launches in collaboration with Product, Game Design, Comms, Creative, and PR teams
• Track and analyze marketing and product performance metrics including awareness, acquisition, DAU/WAU, and ROI
• Manage regional marketing budgets and evaluate campaign effectiveness to inform future strategies and investments
• Support the development of scalable regional marketing frameworks and best practices across APAC
• Travel domestically and internationally as needed to support campaigns, partnerships, and live events
• Collaborate effectively within a highly cross-functional and international environment with teams across multiple time zones
• Required in-office 3 days on Tuesday, Wednesday, and Thursday

Требования

• BA/BS degree or equivalent practical experience
• 7+ years experience in product marketing, gaming, entertainment, consumer technology, or related industries
• Strong understanding of APAC market dynamics and consumer behavior
• Experience developing and executing integrated marketing campaigns including ATL, partnerships, digital marketing, and offline activations
• Experience managing agencies, vendors, and external partners
• Strong analytical, organizational, and project management skills
• Hands-on experience using AI tools to improve marketing workflows, analysis, planning, or communication
• Excellent verbal and written communication skills in both Japanese and English
• Experience working on highly cross-functional teams with the ability to manage multiple priorities and stakeholders
• Passion for games, live-service products, and player communities
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and adapt to dynamic situations with little advance notice
• Plus if you have
• Passion for Scopely Explore products (Pokémon GO, Pikmin Bloom, Monster Hunter Now)
• Experience working within strict brand and legal guidelines
• Experience with project management tools such as Asana
• Experience building repeatable AI-assisted templates, trackers, reporting workflows, or lightweight internal tools
• Proficiency in Google Workspace is a plus
• Proficiency in Chinese

Паспорт вакансии

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