Senior UA Manager (Meta, Web)

Навыки

• B2C-продажи
• CAC / CPA / CPL
• CRM-системы
• Excel
• Google Analytics
• iGaming / betting
• Meta Ads

О компании и продукте

• Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.
• Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.
• SDG invests in social discovery and IT startups around the world directly or via VC funds. Among our investments were Patreon, Open AI, Clubhouse, Coursera, Data.ai , Flo, Academia.edu , and many others.
• We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.

Задачи

• Launch, manage, and scale Meta Ads campaigns across Facebook and Instagram for 2 similar dating products, working with both app and web funnels
• Own campaign performance: analyze key metrics, optimize budgets, improve ROI/CPA/CPI, and scale traffic without losing efficiency
• Develop and test new growth hypotheses: audiences, GEOs, placements, ad formats, landing pages, app/web flows, and creative angles
• Work closely with the creative team: research competitors, generate creative hypotheses, prepare clear briefs, and evaluate creative performance
• Build structured reporting and improve campaign management processes, including automation through rules, tools, and other scalable solutions

Требования

• 3+ years of hands-on experience with Meta Ads / Facebook Ads, ideally in dating, gaming, iGaming, entertainment, or other high-volume B2C products
• Proven experience managing significant monthly budgets: at least $100k/month, ideally with scale up to $400k–$500k/month
• Strong experience with both app and web acquisition funnels
• web experience is especially important as we are actively scaling this direction
• Strong analytical skills: ability to work with data, reports, Google Sheets/Excel, GA4, internal analytics/CRM tools, and explain decisions through numbers
• Russian fluency
• English reading/writing skills are enough for working with tools and documentation

Условия

• REMOTE OPPORTUNITY to work full-time
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment
• Vacation 28 calendar days per year
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
• Bonuses up to $5000 for recommending successful applicants for positions in the company
• 50% payment for professional training, international conferences, and meetings
• Corporate discount for English lessons
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc
• Sounds good? Join us now!

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