Solutions Product Marketing Manager

Навыки

• B2B-продажи
• Google Tag Manager
• Лидерство
• ROI / ROMI / ROAS

Задачи

• Own vertical GTM as a system, not one-off campaigns
• Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
• Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
• Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
• Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
• Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data
• Perplexity is changing how enterprises adopt AI

Требования

• 8+ years of product marketing experience, B2B preferred
• Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
• Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
• Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
• Advanced proficiency using AI tools to drive marketing outcomes
• Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work

Условия

• We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals, Finance, Healthcare, Legal, and Consulting
• You'll go deep on buying motions, use cases, and competitive dynamics, translating insight into campaigns, content, and sales enablement that systematically win each industry
• This role sits at the intersection of marketing, sales strategy, and product

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