User Acquisition manager (Meta/TikTok)

Навыки

• Amplitude
• AppMetrica / MyTracker
• AppsFlyer / Adjust
• B2C-продажи
• BI-инструменты
• Анализ данных
• Firebase

Задачи

• Development and implementation of user acquisition strategy
• Management of advertising budgets to drive growth and achieve set performance and profitability KPIs
• Close collaboration with the creative team: providing feedback on tested ad creatives, setting goals, and proposing new hypotheses for testing
• Conducting A/B tests and data analysis to optimize performance and launch effective advertising campaigns
• Interaction with cross-functional teams (including product and analytics) to ensure seamless integration of acquisition strategies with product launches and updates

Требования

• At least 3 years of recent experience with large-scale, growing products in a User Acquisition (UA) role
• Mobile Apps: Proven track record of working with B2C mobile applications (must have)
• Experience with subscription-based monetization model is a strong plus
• Web2Web + Web2App experience is also important
• Project Stability: Stable tenure in previous roles, with an average duration of 1.5-2 years at each company
• Experience with international products and markets (USA, EU). English language proficiency
• Budget Management
• Experience working with budgets: Successful management of budgets exceeding $100,000+ per month
• Analytics
• Proficiency with MMPs: Appsflyer / Adjust
• Proficiency with analytical tools (Google Analytics, Firebase, Amplitude, Appmetrica)
• Experience in conducting A/B tests, evaluating them, analyzing data, and working with BI
• Channel and Platform Expertise
• Acquisition Channels: Deep understanding of the specifics of Facebook/Meta advertising and TikTok, experience with other acquisition channels is a plus

Как проходит отбор

• HR interview
• Hiring manager interview
• Final interview
• Reference check
• Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups
• Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period
• Career development – Review is conducted every 6 months, we monitor results and help improve performance
• Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy
• Health – health insurance compensation
• Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas
• Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit
• Prequel+ – premium access to the entire Prequel product

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