USER ACQUISITION MANGER

Навыки

• A/B-тесты
• Amplitude
• CAC / CPA / CPL
• CPC / CPM / CTR
• Анализ данных
• iOS
• KPI

О компании и продукте

• Appercut is a product-focused IT company specializing in the development and growth of its own mobile applications, used by millions of users worldwide. Our mission is to create high-quality digital products in the Digital Health space that effectively solve user problems and improve their quality of life.

Задачи

• Launching, optimizing, and scaling advertising campaigns in Tier-1 traffic sources (Meta Ads, TikTok Ads)
• Analyzing key metrics (CPA, ROAS, CPM, CTR, etc.) and continuously optimizing advertising channels to meet KPIs
• Working with creatives: testing new ad creatives, analyzing their performance, and identifying top performers
• A/B testing of product funnels
• Collaborating with the creative team: providing insights on creative effectiveness and developing marketing hypotheses based on data
• Campaign performance reporting: delivering analytics and improvement proposals

Требования

• 2+ years of experience as a User Acquisition Manager
• Proven experience in promoting non-gaming mobile apps with a subscription-based monetization model through web funnels
• Experience managing $300K+ monthly budgets while staying within KPI targets
• Deep understanding of at least one Tier-1 traffic source
• Ability to evaluate advertising campaign performance and quickly respond to changing metrics
• Experience in traffic acquisition for iOS 14.5+
• Ability to work with creatives: briefing, testing, and performance analysis
• Strong data analysis skills and experience with analytics tools (Mixpanel, Amplitude, Business Intelligence)
• Опыт: до 3 лет

Условия

• Work with the team in our Warsaw office or remotely
• Competitive salary with opportunities for growth and development
• Paid vacation
• Paid sick days
• Company events and themed parties
• Professional development opportunities covered by the company
• Занятость: Полная
• Зарплата: from 1500$

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