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Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.
Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.
We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.

Own and evolve the global paid social strategy across our b2c products portfolio, with primary responsibility for Meta and TikTok
Lead, coach and develop the Paid Social team: set objectives, allocate workload, review performance, improve execution standards and support hiring and onboarding
Own portfolio-level budget allocation, forecasting and performance across products, markets and funnels, including Tier-1 geographies and six-figure+ monthly media spend

Expert-level knowledge of Meta Ads and TikTok Ads, including account architecture, bidding, audience strategy, creative optimization, automation, policy compliance and scaling
Advanced knowledge of performance economics and funnel metrics: CAC/CPA, ROAS, LTV, LTV-to-CAC, payback period, CPI, CPM, CTR and CVR
Strong statistical and analytical foundation: hypothesis formulation, experimental design, sample-size and power concepts, confidence intervals, statistical significance, variance and common testing biases

Вакансии