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Навык (код: python, go, sql)

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Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.
Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.
SDG invests in social discovery and IT startups around the world directly or via VC funds. Among our investments were Patreon, Open AI, Clubhouse, Coursera, Data.ai , Flo, Academia.edu , and many others.

Launch, manage, and scale Meta Ads campaigns across Facebook and Instagram for 2 similar dating products, working with both app and web funnels
Own campaign performance: analyze key metrics, optimize budgets, improve ROI/CPA/CPI, and scale traffic without losing efficiency
Develop and test new growth hypotheses: audiences, GEOs, placements, ad formats, landing pages, app/web flows, and creative angles

3+ years of hands-on experience with Meta Ads / Facebook Ads, ideally in dating, gaming, iGaming, entertainment, or other high-volume B2C products
Proven experience managing significant monthly budgets: at least $100k/month, ideally with scale up to $400k–$500k/month
Strong experience with both app and web acquisition funnels

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