Content marketing lead

Навыки

• Внимание к деталям
• Лидерство
• Linux
• Управление проектами
• SEO
• SRE-практики
• Управление командой

О компании и продукте

• Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.
• Canonical is an equal opportunity employer
• We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

Задачи

• Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand
• Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity
• Ensure content quality, consistency and brand alignment in everything we produce
• Collaborate with our web and growth engineering teams to optimize content for search and AI engines, building on proven SEO or GEO expertise
• Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing to optimize content plans
• Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities
• Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams

Требования

• They problem solve, get hands-on, experiment, measure and use automation to make daily life easier
• To succeed in this role, the candidate must be metrics-driven, highly organized and skilled at team development, capacity planning and cross-functional collaboration
• This role reports to the Director of Communications
• What your day will look like
• At least 5 years of work experience in content or related roles, preferably at technology companies, with 2+ years of experience as a manager or team lead
• Proven experience creating authoritative and engaging content. Portfolio of written work required
• Applied knowledge of GEO and SEO, experience with relevant tools and SEO-driven content calendars
• Excellent project management and interpersonal skills with the ability to create highly efficient processes for content production and reuse
• Bachelor’s degree in marketing, communications or a relevant discipline
• Someone who is passionate about technology and open source
• A problem solver: you don’t shy away from taking on challenges and see projects through to completion
• Attention to detail and appreciation for standards: you value quality and accuracy but can adapt quickly when the need arises

Условия

• Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills
• In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization
• Our compensation philosophy is to ensure equity right across our global workforce
• In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals
• Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner
• Fully remote working environment - we’ve been working remotely since 2004!
• Personal learning and development budget of 2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at ‘sprints’
• Location: This role is home based in the EMEA region

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