Country Lead, Business Marketing, UK

Навыки

• B2B-продажи
• Лидерство
• Маркетинговая стратегия
• Позиционирование и УТП
• Retention и отток

Задачи

• Build and Lead Reddit’s UK B2B Marketing Strategy
• Develop and deliver an annual UK marketing plan aligned with local business priorities and growth opportunities
• Define a compelling UK market narrative and value proposition for Reddit, translating global positioning into locally relevant programmes and identifying opportunities for UK-first initiatives
• Partner with Sales leadership and Revenue Strategy & Operations teams to take a data-backed approach in prioritising audiences, categories and opportunities where marketing can have the greatest commercial impact
• Drive Demand and Revenue Growth
• Develop integrated, full-funnel marketing programmes that support customer acquisition, growth and retention across Reddit’s UK advertiser base
• Build demand-generation programmes across channels such as events, digital campaigns,, partnerships, content and account-based marketing
• Work closely with Sales and Marketing Operations to ensure leads are effectively captured, nurtured and measured, using performance insights to improve conversion and future investment
• Develop the messaging and marketing assets needed to support UK pipeline-generation campaigns and sales activation
• Turn UK Market Insights Into Action
• Stay close to developments across the UK advertising and media landscape, including competitor activity, category trends, advertiser needs and emerging opportunities
• Translate market intelligence into actionable insights for marketing strategy, sales programmes, messaging and content
• Partner with Reddit’s Insights teams to develop UK-specific research, data and thought leadership that strengthens our position with advertisers
• Create UK-Relevant Stories and Content
• Build locally relevant narratives, case studies, category stories and product messaging that demonstrate Reddit’s value to UK advertisers
• Adapt global campaigns for the UK market while identifying when local customer needs warrant new, market-specific programmes
• Develop evergreen engagement programmes that create momentum beyond launch, with sustained engagement strategies designed to deepen advertiser understanding and adoption
• Partner with Communications and internal leaders to build a strong bench of spokespeople who can represent Reddit across important UK industry conversations
• Lead Reddit’s UK Industry Presence
• Shape Reddit’s presence across the UK advertising and marketing industry
• Develop an annual programme of customer-facing activity spanning industry events, owned events, executive engagements, vertical programmes, acquisition events and strategic partnerships
• Work with internal teams and external partners to deliver high-impact experiences that strengthen relationships, create demand and support commercial priorities
• Measure the contribution of events and programmes to pipeline, customer engagement and business growth
• Be a Strategic Partner to UK Sales and Cross-Functional Teams
• Act as a close marketing partner to UK Sales leadership, helping turn commercial priorities into effective marketing programmes

Требования

• You have 7+ years of B2B marketing experience, ideally within tech or digital media, advertising, technology or a related industry
• You have a strong understanding of the UK advertising landscape and how brands, agencies and media platforms operate within it
• You have experience developing and delivering integrated market or regional marketing strategies tied to commercial goals
• You are commercially minded and comfortable making data-backed decisions and connecting marketing activity to pipeline, revenue and customer growth
• You are a strong storyteller who can turn customer, market and product insights into compelling narratives and programmes
• You are equally comfortable setting strategy and getting hands-on to move important work forward
• You thrive in highly collaborative environments and know how to bring together specialists across multiple teams to deliver a shared outcome
• You are confident partnering with senior Sales leaders and navigating competing priorities in a fast-moving environment
• You are fluent in English

Условия

• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching
• Group Personal Pension Scheme with Employer match
• Private Medical and Dental Scheme
• Income Replacement Programs
• Bike to Work scheme
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave
• In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI)
• You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews
• During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us
• We will use this information to evaluate your application for employment or an independent contractor role, as applicable
• We will not sell your personal information or disclose it to any third party for their marketing purposes
• We will delete any recording of your interview promptly after making a hiring decision
• For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors
• Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve
• Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures
• If, due to a disability, you need an accommodation during the interview process, please let your recruiter know
• With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information
• For more information, visit www.redditinc.com
• Reddit is looking for an experienced and dynamic Business Marketing Lead for the UK to own and deliver our advertiser marketing strategy in support of growing one of our most important international markets

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