Country Marketing Lead Mexico

Навыки

• Лидерство
• Управление проектами
• Retention и отток

О компании и продукте

• Country Marketing Lead Mexico Department: Corporate Marketing
• Description We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Mexico.

Задачи

• Hold responsibility for Passengers Acquisition and Retention KPIs
• Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
• Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
• Hold country marketing budget processes
• Generate hypotheses and execute tests to drive growth hacking initiatives
• Lead Brand positioning in line with local insights and global brand guidelines
• Oversee the creation of effective and culturally relevant creatives for all marketing channels
• Identify and nurture partnerships that align with marketing objectives
• Perform market and audience research
• What we expect from you
• Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
• Experience working with a mobile product, preferably in the ride-hailing or similar tech industry
• Hands-on project management experience, including agency management and direct involvement in tasks when needed
• Ability to develop market insights and marketing strategy, and analyze campaign effectiveness
• Strong data and analytical skills
• English and Spanish on a fluent level

Требования

• 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
• Proven track record of effectively delivering multiple marketing projects in a fast-paced environment

Условия

• Be part of a growing and innovative company with a unique approach to ride-hailing
• Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued
• Have the opportunity to make a significant impact on the company and the industry as a whole
• Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands
• Competitive salary
• Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
• Employment Type: Full Time
• Location: Mexico

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