CRM Marketing Lead

Навыки

• A/B-тесты
• BI-инструменты
• Бренд-маркетинг
• CJM / JTBD
• CRM-системы
• Mindbox / Sendsay / Unisender
• Google Analytics

О компании и продукте

• What you'll get to do : Lead a team of 4 CRM Marketing Specialists
• Drive revenue across all CRM channels: email, pop-ups, in-app notifications, and desktop push notifications
• Audit messaging channels and shape overall CRM growth strategy
• Prioritize hypotheses and launches, oversee execution, and measure business impact

Требования

• 5+ years
• Employment : full-time
• Location : remote
• Proven track record in mapping out customer journeys and building multi-step automated workflows for engaging CRM mechanics
• Experience leading a team of CRM marketers
• Strong A/B testing framework: running experiments, drawing actionable insights, and validating ideas with data
• Hands-on experience setting up and implementing CRM campaigns directly in CDP platforms (Mindbox / Maestra)
• Experience with CDP integration (Mindbox / Maestra)
• Proficiency in Google Analytics and other BI/analytics tools
• Task management: Jira, Basecamp, etc
• Hands-on experience with Customer Journey Mapping (CJM) and flowchart tools

Условия

• Confirmed employment from day one
• Remote work from anywhere in the world or at our office
• Flexible work schedule
• Corporate events and team-building activities
• A personalized approach to professional growth and development within the company
• A team of professionals ready to mentor and share their knowledge and experience
• We’re here to answer your questions d.mishina@movavi.com
• Telegram: cvfordasha
• Dasha Mishina, Recruiter
• 8 AM – 5 PM (GMT)
• Mon – Fri
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