Digital Marketing Lead, APAC

Навыки

• Атрибуция
• B2B-продажи
• Решения на данных
• Google Analytics
• Лендинги и посадочные страницы
• Лидерство
• LLM

О компании и продукте

• We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Digital Marketing Lead, APAC. We are looking for an experienced and data-driven Digital Marketing Lead, APAC to join our regional team in Singapore
• We are looking for a respected and trusted leader with experience in coaching and developing teams to perform at their best capacity

Задачи

• Regional Strategy & Leadership
• Drive Full-Funnel Digital Strategy: Formulate, execute, and evaluate a multi-market web and digital marketing strategy across APAC to build brand awareness, acquire new customers, and drive revenue impact across target verticals
• Stakeholder Alignment: Serve as a bridge between regional commercial leadership, country marketing teams, and global digital/acquisition hubs to ensure regional campaigns align with local market realities and pipeline goals
• Strategic Partnerships: Collaborate directly with the VP of Marketing, APAC on spends and ROI forecasting, and high-impact strategic projects across the broader marketing organization
• Team Leadership & Development: Build, coach and guide local and regional digital marketers
• Set clear goals, foster individual career growth, and drive organizational alignment around shared business metrics
• Campaign Execution & Media Operations
• Acquisition & Pipeline Generation: Oversee the planning, setup, and optimization of integrated demand generation campaigns (Search/SEM, Paid Social, Display, Programmatic, Content Syndication) to deliver qualified Sales Accepted Opportunities (SAOs)
• Search & LLM Optimization: Drive search strategy across regional markets, maintaining a forward-looking approach to search trends, user behavior, and modern AI/LLM discovery engines
• Web & Localization Management: Lead regional web strategy—including local landing page creation, web copy translation, user experience optimization, and web personalization across APAC sub-regions
• Agency & Vendor Management: Direct agency partners and media buyers across APAC
• Manage campaign briefings, media plan evaluations, agency output, direct publisher deals, and ongoing execution quality
• Analytics, Budget & ROI
• Budget Allocation: Manage, and continuously optimize quarterly and annual digital marketing spend across APAC markets to ensure maximum return on investment (ROI)
• This is Adyen
• Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice
• At Adyen, everything we do is engineered for ambition
• For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers
• Reporting directly to the VP of Marketing, APAC, you will own and elevate the end-to-end digital marketing strategy across Australia, India, Southeast Asia, Hong Kong, and Japan
• As a commercial conduit and trusted team leader, you will partner closely with local country marketers, global digital marketing leaders and regional commercial leaders

Требования

• Experience: 10+ years of total experience in B2B digital marketing with a deep emphasis on net-new customer acquisition
• Fintech or B2B tech experience is strongly preferred
• Leadership: 5+ years of team leadership experience, with a proven track record of developing multi-market, regional teams in APAC (e.g., Australia, SEA, Japan, India)
• Balanced Skillset: Ability to seamlessly balance strategic leadership with hands-on technical execution—from defining high-level commercial objectives to auditing campaign architecture and conversion flows
• Technical & Analytics Depth: Hands-on mastery of full-funnel digital tactics (SEO/SEM, LLM search, Paid Social, Programmatic) and modern martech/analytics tools (GA4, Salesforce, Marketo, Looker)
• Commercial Mindset: Strong business acumen with demonstrated success partnering with Commercial/Sales functions and tracking success against revenue-based goals (SAOs, Pipeline, ROI)
• Experimentation mindset: Evidence of cultivating a test-and-learn culture that balances strategic vision with operational execution
• Agency Leadership: Extensive experience managing regional digital agencies, media budgets, contract negotiations, and external partner performance
• Ability to travel up to 20%+ of the time across APAC
• Our Diversity, Equity and Inclusion commitments
• Our unique approach is a product of our diverse perspectives
• This diversity of backgrounds and cultures is essential in helping us maintain our momentum
• Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours
• No matter who you are or where you’re from, we welcome you to be your true self at Adyen
• Does this sound like you?
• If so, Adyen encourages you to reconsider and apply
• We look forward to your application!
• What’s next?
• Ensuring a smooth and enjoyable candidate experience is critical for us
• We aim to get back to you regarding your application within 5 business days
• Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role
• Learn more about our hiring process here
• Don’t be afraid to let us know if you need more flexibility
• This role is based out of our Singapore office. We are an office-first company and value in-person collaboration
• we do not offer remote-only roles

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