Digital PR Growth Manager

Навыки

• Решения на данных
• Обучаемость
• LLM
• SEO
• SOLID и паттерны

О компании и продукте

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.

Задачи

• Drive measurable improvements in Preply's visibility in Google Search and LLM-driven discovery across DE, PL, and IT, this is an impact-based role where success is defined by outcomes, not activity
• Own end-to-end Digital PR & Reputation playbook and operations across DE, PL, and IT: adapting the global playbook to local market dynamics, competitive landscapes, and audience behaviours, with strategic support from your manager for Language and Non-language subjects
• Design and run data-driven DPR campaigns and link magnet initiatives that build domain authority and improve Preply's visibility in Google Search and LLM-driven discovery
• Manage online reputation across key platforms in European markets, monitoring community signals and coordinating responses that build brand trust consistently over time
• Lead agency relationships and manage market-level budgets with a performance mindset: setting clear KPIs, holding partners accountable, and optimising spend toward authority and visibility outcomes
• Collaborate cross-functionally with Content, SEO, Brand, and Product teams to adapt global assets into locally resonant campaigns, grounded in a working understanding of local ICPs
• Track market shifts and algorithm changes, LLM behaviour, competitor moves, and recalibrate tactics with informed urgency to protect and extend Preply's authority position
• Contribute to playbook development by documenting learnings, sharing what works by market, and raising the standard for how Preply executes Digital PR in European territories
• WE POWER PEOPLE’S PROGRESS
• At Preply, we’re all about creating life-changing learning experiences

Требования

• 5+ years in Digital PR, earned media, or online reputation with a track record of building brand authority that translates to measurable search or visibility impact
• Experience owning or contributing to multi-market strategies and comfortable adapting an established playbook or building strategy from scratch in markets with limited prior structure
• Solid understanding of how earned coverage, link acquisition, and reputation signals feed into Google Search rankings and LLM recommendability
• Proven ability to manage agency relationships and budgets with rigour and knows how to define scope, set expectations, track delivery, and course-correct
• Collaborative by default - able to align cross-functional teams across SEO, Content, Brand, and Product around joined-up campaigns that move the needle on authority
• Critical thinker who operates well in markets in constant flux and distinguishes signal from noise, adapts quickly, and keeps execution disciplined under ambiguity
• Experience working in or researching DE, PL, or IT markets is a strong advantage
• language skills are not a requirement. We're hiring for the person, not the language

Условия

• An open, collaborative, dynamic and diverse culture
• A generous monthly allowance for lessons on Preply.com http://preply.com, Learning & Development budget and time off for your self-development
• A competitive financial package with equity, leave allowance and health insurance
• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
• Access to free mental health support platforms
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!)
• We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning
• Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started
• As a category-defining company, we’re shaping what the future of learning looks like at global scale
• Every Preply lesson sparks change, fuels ambition, and drives progress that matters
• Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day
• MEET THE TEAM!
• You'll join the Digital PR & Online Reputation team, the part of Preply responsible for building the trust and authority that makes us recommendable, wherever people look for a way to learn
• That means ChatGPT, AI Overviews, and the LLMs people now ask before they ask anyone else

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