Director, DCP and Partner Marketing Programs

Навыки

• Атрибуция
• B2B-продажи
• Google Tag Manager
• Лидерство
• Маркетинговая стратегия
• ROI / ROMI / ROAS
• Управление командой

О компании и продукте

• Snowflake’s partner ecosystem stands as a formidable growth engine, uniquely positioned at the forefront of the data and AI revolution.
• Today, thousands of world-class partners are already thriving as they build, co-sell, and innovate within the Snowflake AI Data Cloud. This vibrant community presents a massive opportunity to amplify our collective success. By evolving toward a unified, high-octane marketing engine and sharpening our collaborative storytelling, we can more effectively showcase the distinct competitive advantages that make Snowflake the winning choice for enterprises worldwide.
• As Director of Partner Marketing Programs, you will build the system that activates our global partner ecosystem at scale — while shaping the strategic narratives that position Snowflake and its partners as the default choice in the AI data economy.
• You will operate at two levels simultaneously:

Задачи

• BUILD THE GLOBAL PARTNER MARKETING ENGINE
• Own and evolve Snowflake’s partner marketing programs (including Partner Activate)
• Design a scalable co-marketing framework across partner tiers with clear ROI expectations
• Define how partners engage across launches, campaigns, and lifecycle marketing
• Create repeatable motions that drive
• Partner-sourced pipeline
• Partner-influenced revenue
• Marketplace engagement and transactions
• LEAD DATA CLOUD PRODUCT PARTNER MARKETING
• Own co-marketing strategy for Snowflake’s Data Cloud product ecosystem (ISVs & data providers)
• Define joint positioning and solution narratives that clearly articulate how partners extend the AI Data Cloud
• Build and scale Marketplace-first marketing motions to drive preference and consumption
• Partner with top-tier ISVs (e.g., Dataiku, Hex, Blue Yonder) to create flagship joint GTM stories
• DEFINE PARTNER GTM FOR PRODUCT LAUNCHES
• Build the partner motion for major product and platform launches
• Ensure partners are activated early with clear messaging, content, and campaigns
• Translate product innovation into ecosystem-driven growth
• DRIVE CROSS-FUNCTIONAL ALIGNMENT
• Partner deeply with
• Product Marketing
• Demand Generation
• Field Marketing
• Alliances & Business Development
• Ensure partner narratives are embedded in integrated campaigns, not treated as an afterthought
• Align partner strategy with Snowflake Partner Network (SPN) tiers and revenue goals

Требования

• EXPERIENCE
• 15+ years in B2B technology marketing
• 5+ years in partner marketing, alliances GTM, or ecosystem marketing
• Experience operating at scale in complex, multi-product organizations
• STRATEGIC STRENGTHS
• Ecosystem storytelling: Ability to translate technical integrations into compelling joint value propositions
• Program architecture: Experience building scalable marketing systems tied to pipeline and revenue
• Marketplace & platform thinking: Understanding of two-sided ecosystems and partner incentives
• ANALYTICAL RIGOR
• Strong experience with attribution models across multi-touch, multi-partner sales cycles
• Proven ability to connect marketing programs to pipeline and revenue outcomes
• LEADERSHIP
• Track record of leading high-performing teams
• Strong cross-functional influence across Product, Sales, and Partnerships
• Executive presence with both internal stakeholders and external partners
• OUTCOMES IN THE FIRST 18 MONTHS
• A clear, scalable global co-marketing framework is in place and adopted
• Snowflake Marketplace sees measurable growth driven by partner marketing
• Top strategic partners have flagship joint narratives and campaigns in market
• Internal teams consistently integrate partner messaging into core GTM motions
• WHY JOIN SNOWFLAKE
• Define how one of the world’s leading data platforms wins through its ecosystem
• Operate at the center of AI, data, and applications convergence
• Shape the go-to-market model for a category that is still being written
• Work with a high-caliber team where partner marketing has a true seat at the table

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