Director of Marketing - Monster Hunter Now

Навыки

• Коммуникация
• Лидерство
• Маркетинговая стратегия
• Retention и отток
• SMM

О компании и продукте

• Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
• Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Задачи

• Lead the Monster Hunter Now marketing team by demonstrating in-depth knowledge of mobile game/app marketing tactics, user acquisition, engagement and retention, as well as effective general marketing practices
• Together with the team, solidify product positioning, author key messaging, and help develop marketing campaigns
• Define and successfully implement go-to-market, engagement & retention strategies in close coordination with fellow marketing colleagues and cross-functional partners such as Product Management, Business Development, Operations, Communications, and Legal
• Own and manage the marketing budget for Monster Hunter Now. Conduct return on investment analyses on all campaigns and apply takeaways to future programs
• Collaborate with cross-functional team members and external partners to cultivate strong working relationships with project team members, including regular and reliable attendance and participation in meetings
• Evaluate and evolve existing workflows, proactively identifying opportunities to build AI-driven solutions and automation to improve productivity, eliminate repetitive tasks, reduce errors and increase overall quality of work
• Actively get involved in initiatives to promote AI solutions and be at the forefront of thought leadership for AI-driven solutions
• Nurture relationships with key executives in Japan and US, and drive global alignment on major marketing initiatives
• Guide the team in a multi-cultural environment
• Required in-office attendance 3 days a week on Tuesdays, Wednesdays, and Thursdays
• What you will need
• Deep understanding and passion for Scopely Explore’s mission and values
• Ability to work in a fast-paced hybrid environment. Handle stress appropriately. Solve practical problems and adapt to dynamic situations with little notice
• In this role, you will lead a team of skilled, savvy, and hardworking marketers to build impactful consumer touchpoints across user acquisition, social media, community engagement, and IRL events
• You will also work with executives, cross-functional teammates, and external business partners
• Most importantly, you’ll have a lot of fun while contributing to Scopely Explore's mission of inspiring people to explore the world together

Требования

• 14+ years of relevant marketing experience in areas including: product positioning strategies that factor in market dynamics and user insights, paid media campaign strategy and management including creative development, agency selection, media planning & buying, campaign tracking, and optimization, social media marketing
• Experience working on a highly cross-functional with the ability to coordinate dynamic projects with internal and external partners
• Outstanding verbal and written communication skills in English and Japanese, with experience in developing and delivering executive-level presentations

Паспорт вакансии

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