Director of Marketing, North America - Pikmin Bloom

Навыки

• ARPU / ARPPU
• Коммуникация
• DAU / MAU
• Гейм-дизайн
• Лидерство
• Маркетинговая стратегия
• Retention и отток

О компании и продукте

• Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
• Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Задачи

• Own the North America marketing vision, strategy, and execution for Pikmin Bloom, driving sustainable growth across player acquisition, engagement, retention, and revenue
• Lead and develop a high-performing regional marketing organization across multiple workstreams, including user acquisition, social/community marketing, partnerships, live events, and campaign execution
• Translate product and business objectives into integrated operational marketing plans with measurable impact across the North America region
• Define product positioning, key messaging, and audience strategies informed by player insights, market dynamics, and competitive analysis
• Lead go-to-market planning and execution for major product initiatives, seasonal campaigns, feature launches, partnerships, and real-world activations
• Partner closely with Product Management, Game Design, Engineering, Business Development, Operations, Communications, Legal, Analytics, and executive leadership to align marketing strategy with broader business priorities
• Drive alignment and effective collaboration between North America and Japan-based stakeholders across global marketing initiatives
• Own and manage the regional marketing budget, including resource allocation, forecasting, ROI analysis, and optimization against business goals
• Establish performance goals and KPIs across marketing initiatives, including awareness, acquisition, DAU, WAU, retention, engagement, ARPU, and revenue contribution
• Use data, experimentation, and market insights to evaluate campaign effectiveness and continuously optimize strategies and investments
• Build strong relationships with external agencies, platform partners, media partners, and IP stakeholders to maximize marketing impact
• Lead organizational planning, recruiting, coaching, and talent development for the marketing team
• Foster a collaborative, inclusive, and high-accountability culture that enables teams to execute effectively in a fast-paced global environment
• Anticipate organizational and operational risks proactively and implement scalable processes to support long-term growth
• Encourage the use of AI tools and automation to improve marketing workflows, campaign effectiveness, and team efficiency
• Explore practical applications of emerging AI capabilities across areas such as creative development, audience insights, reporting, and campaign optimization

Требования

• BA/BS degree or equivalent practical experience
• 12+ years of experience in marketing, gaming, entertainment, or consumer technology industries, including significant experience in mobile/live-service gaming
• Proven experience leading integrated marketing strategy and execution for large-scale consumer products or live-service games
• Demonstrated success managing and developing high-performing marketing teams, including managers and senior individual contributors
• Deep expertise in product positioning, go-to-market strategy, user acquisition, engagement, retention, and lifecycle marketing
• Strong experience overseeing paid media strategy and execution, including creative development, agency management, media planning/buying, campaign optimization, and performance analysis
• Experience leading highly cross-functional initiatives involving multiple internal teams, external partners, and executive stakeholders
• Strong business acumen with the ability to balance strategic priorities, operational execution, and financial outcomes
• Experience managing substantial marketing budgets and evaluating ROI against business objectives
• Outstanding verbal and written communication skills, including experience presenting to executive leadership
• Strong analytical mindset with the ability to leverage data and consumer insights to inform decision-making
• Ability to operate effectively in a fast-paced hybrid environment with evolving priorities and ambiguity
• Passion for creating meaningful player experiences that connect digital and real-world engagement
• Familiarity with AI-powered marketing tools and emerging AI trends relevant to consumer marketing and live-service games
• Interest in applying AI and automation to improve marketing workflows, creativity, and operational efficiency
• For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below
• Base pay offered may vary depending on job-related knowledge, skills, and experience
• CA, CO, NJ, NY, and WA Annual Salary Range

Условия

• In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off
• 161,500 — $238,000 USD

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