Director, Performance Marketing

Навыки

• Атрибуция
• Лидерство
• LTV
• Контекстная реклама
• Programmatic / DSP
• ROI / ROMI / ROAS
• Работа со стейкхолдерами

О компании и продукте

• Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
• Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
• Scopely is looking for a highly motivated Director of Performance Marketing for a new, unannounced casual mobile game to join our Performance Marketing Team in Barcelona on a Hybrid basis !

Задачи

• You will lead the Performance Marketing team based in Barcelona for a new casual mobile game launching
• This role works cross-functionally with Product, Finance, Analytics, Growth Marketing and Data Engineering and is part of the Performance Marketing team at Scopely
• Work closely with the global game team and lead the performance marketing team for a new, unannounced title based on an IP
• You will lead performance marketing efforts for this title, driving global user growth and building scalable acquisition strategies from pre-launch through live operations
• Develop UA strategy, methodology and processes to deliver on each game’s performance targets and improve team’s capabilities
• Bring leading analysis and insight to acquisition funnel measurement, including helping to define & set goals for key performance indicators on each game, and working with Analytics on implementing improved Business Intelligence and Data Science predictions
• Mentor the performance marketing managers to identify gaps and inefficiencies in campaign creation, analysis and optimization
• Serve as key team leader offering feedback, guidance & coaching, and industry mentorship to Scopely’s Barcelona-based UA team
• Drive relentless culture of experimentation on all key existing UA channels (ex.: Facebook, Google, mobile ad networks, ad exchanges, offerwall) while also ideating and establishing new user acquisition funnels
• Partner with Product, Strategic Marketing, Finance, Analytics, Marketing Creative, and Data Engineering teams to align the UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals
• Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making
• Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems
• Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value

Требования

• Fluent in English
• 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
• 4+ years of people management experience, with a track record of building and leading high-performing teams
• Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
• Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
• Demonstrated expertise in launching, and scaling new products
• Strong leadership, communication, and stakeholder management skills
• Demonstrated ability to effectively manage and optimize a multi-million dollar acquisition budgets across multiple channels
• Demonstrated ability to drive major incremental volume & returns from improvements in automation, marketing tech stack, fraud prevention, or analytics
• Preference (but not required) for experience with match-3, puzzle or other casual mobile games
• At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!
• We are committed to creating a diverse, supportive work environment where everyone is treated with respect
• We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

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