Director, Performance Marketing - Unannounced ARPG Mobile Game

Навыки

• Атрибуция
• KPI
• Лидерство
• LTV
• Маркетинговая стратегия
• Контекстная реклама
• Programmatic / DSP

О компании и продукте

• Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
• Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Задачи

• You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations
• Own and lead global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale
• Define and execute user acquisition strategies, methodologies, and processes to achieve growth and efficiency targets
• Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals
• Build and scale acquisition programs across key channels, including Meta, Google, TikTok, DSPs, ad networks, and emerging platforms
• Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling
• Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making
• Build and oversee Scopely’s UA pod in Shanghai, China
• Lead, mentor, and grow a high-performing team of performance marketers, fostering accountability, innovation, experimentation, and continuous improvement
• Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems
• Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value
• In this role, you will play a critical part in launching and scaling Scopely’s next major title, shaping user acquisition strategy from pre-launch testing through global scale
• The Director, Performance Marketing will lead global performance marketing strategy and execution for a new, unannounced ARPG mobile title based on a major IP
• This role is responsible for driving player growth, building scalable acquisition strategies, optimizing multi-million-dollar budgets, and developing a high-performing performance marketing team across global markets

Требования

• Fluent in English and Mandarin
• Preferred experience working with Chinese gaming studios
• Deep understanding of the Performance Marketing best practices on the Chinese gaming market
• 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
• 4+ years of people management experience, with a track record of building and leading high-performing teams
• Proven success managing and scaling multi-million dollar acquisition budgets across multiple channels
• Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
• Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
• Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
• Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
• Experience working with global, cross-functional teams across multiple time zones
• Strong leadership, communication, and stakeholder management skills
• Bonus: Experience in Midcore, RPG, Strategy 4x mobile games

Будет плюсом

• Experience working with Chinese gaming studios
• Deep understanding of performance marketing best practices in the Chinese gaming market
• Experience in midcore, RPG, or 4X strategy mobile games
• Please ensure that the résumé/CV you attach is written in English
• At Scopely, we create games for everyone—and we believe the people behind our games should reflect that
• We are committed to building a diverse, inclusive, and supportive work environment where everyone is treated with respect and has the opportunity to thrive
• For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below
• In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off
• Base pay offered may vary depending on job-related knowledge, skills, and experience
• CA, CO, NJ, NY, and WA Annual Salary Range

Условия

• 160,000 — $230,000 USD

Паспорт вакансии

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