Global Marketing Operations and Technology Specialist

Навыки

• Agile
• Внимание к деталям
• Коммуникация
• CRM-системы
• HubSpot
• Производство
• 152-ФЗ / персональные данные

О компании и продукте

• Learn more about our products here: https://pro.doctoralia.es/pro.doctoralia.es http://pro.doctoralia.es. Why join us?. Real impact – We help doctors help patients. Your work truly makes a difference

Задачи

• Company Description
• At Docplanner Group, we’re on a mission to help people live longer, healthier lives
• Contribute to transformational initiatives leveraging AI - including AI-powered workflows, AI agents, and emerging AI capabilities to automate processes, improve efficiency, and unlock new value for the marketing team
• Support and continuously improve the HubSpot–Salesforce sync, ensuring data integrity, reliable lead flow, and alignment between platforms
• Build and refine predictive lead scoring models to enable smarter prioritization and higher conversion
• Take a proactive approach to workflow monitoring and error resolution, particularly around MQL qualification and lead assignment/delivery, minimizing disruptions
• Leverage data enrichment and custom-coded actions within workflows to extend platform capabilities and deliver advanced automation
• Create, manage, and document system processes, and train all users on best practices
• Maintain and refine core items such as CRM records, properties, lists, workflows, user management, and GDPR compliance
• Implement lead scoring practices, lead sources, chatbots, and marketing automation tactics to drive higher conversion
• Manage data imports according to campaign requirements, ensuring data accuracy, hygiene, and proper segmentation
• Be responsible for data security and governance for information flowing in and out of the marketing systems
• Partner with internal teams to identify pain points, prioritize enhancements, and communicate improvements for core marketing systems
• Drive cross-platform integrations (Salesforce included) and collaborate with other system administrators and internal data teams
• Stay up-to-date on data & technology changes (internal and external), including AI advancements, that can impact the marketing technology stack
• Be part of the evaluation of future technology solutions to meet the evolving challenges of the marketing team

Требования

• What will help you thrive?
• Degree in marketing, computer science, business, or a related field
• Proficient knowledge of digital marketing automation or other marketing technology (HubSpot required)
• Salesforce experience, particularly with HubSpot–Salesforce sync, is a plus
• Hands-on experience or a strong interest in applying AI to marketing operations is a significant plus
• Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions is highly valued
• Demonstrated experience using technology & marketing expertise to drive process and performance improvements
• Proven ability to manage multiple, competing priorities simultaneously
• High attention to detail is a natural characteristic
• Positive can-do attitude with strong initiative and follow-through
• A proactive mindset - anticipating issues and initiating improvements rather than waiting for them to surface
• Insatiable appetite to learn and grow
• Excellent written & verbal communication skills, with a proven ability to deliver messages in a manner that is clear, effective, and engaging
• Strong level of business English
• What to Expect from Our Hiring Process
• We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role)
• 1️⃣ Intro Chat – A first call with our Talent Partner https://www.linkedin.com/in/amadeo-duran-moreno/ to explore mutual fit around relevant skills, value alignment, and motivation
• 2️⃣ Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with Anastasia Voshchenkova https://www.linkedin.com/in/anastasia-voshchenkova/(Global Head of Marketing Operations and Technology) and your potential manager in this role
• Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too
• 3️⃣ Business Case – A live exercise with no preparation time, designed to understand how you approach real-life problems
• You’ll walk us through your approach in a collaborative discussion with the hiring manager and the team to discuss your thoughts and findings
• 4️⃣ Additional/ Final Interview (Optional) – A final conversation with another Senior Leader or Peer from our Global Team
• 5️⃣ References & Offer!
• At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on
• Shape the future, sustain growth – Make a difference now and build for long-term success

Условия

• No matter where you are, you’ll have access to
• Healthcare insurance – so you can focus on what matters
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance
• Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave
• Career Growth – We’re growing, and so can you!
• You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects
• A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment
• Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here
• While the extent of flexibility depends on your role and team, we value results over rigid schedules
• Prefer an office setting?
• You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna
• Please note: At this time, we are not able to sponsor visas for this position
• What We Believe In
• At Docplanner, our values guide everything we do
• Focus on results – we're here to make an impact
• Think like an owner – take responsibility, drive outcomes
• Keep it simple, keep it lean – smart solutions over complexity
• Be respectful and radically honest – openness builds trust
• Learn and be curious – growth is part of the job
• Don’t just take our word for it—check out our Glassdoor https://www.glassdoor.com.br/Avalia%C3%A7%C3%B5es/DocPlanner-Avalia%C3%A7%C3%B5es-E1071394.htm?countryRedirect=true to hear what our people say!
• We are committed to building a team that represents a variety of backgrounds, perspectives, and skills
• We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute
• As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda)
• Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients

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