Head of Brand & Media

Навыки

• Атрибуция
• Айдентика и брендинг
• CRM-системы
• Google Tag Manager
• iGaming / betting
• Лидерство
• P&L и бюджет

О компании и продукте

• We are a global technology group, dedicated to building the future of entertainment and fan-centric experiences. With commercial markets in Brazil, Belgium, Poland, Romania, Greece and Serbia, and a network of offices across Spain, Croatia, Malta, Gibraltar, the Netherlands and the UK, we are a truly international organization. Our purpose at Super has evolved from sports and betting into creating the platform that stretches into the wider world of technology-driven entertainment. With a growing and diverse team of more than 5,000 people, we create immersive, responsible, and personalised experiences for millions of customers worldwide.
• Everything we do at Super is rooted in doing what is right: for customers, for each other, and for our long-term vision. Our Culture Manifesto is our North Star. It captures our purpose, mission, and the six core beliefs that shape how we think, make decisions, and act every day. Want to explore our culture in more detail? Visit our careers page: super.xyz/careers
• Super is committed to the highest standards of compliance, safety, and responsibility. As such, we are active members of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA).
• At Super, we operate as a high-performing team. We hire and grow talent based on ability and potential, regardless of background and identity because we know diverse perspectives, drive better performance.

Задачи

• Reporting directly to the Marketing Director, you will own the end-to-end brand strategy for Brazil — from creative direction and brand guidelines through to channel execution, media investment optimisation, content strategy, and brand health measurement
• You will lead a team of 14 FTEs across four sub-functions, acting as the single owner of our brand P&L and the primary integration point between creative, channel, and measurement disciplines
• This is not a purely creative role
• You will be the primary point of contact for our external creative and media agencies and will partner closely with the internal Growth team to ensure our paid media strategy is fully integrated with our broader marketing objectives
• Across all touchpoints — brand campaigns, social content, Superscore activations, and paid media channels — you will ensure consistency, quality, and strategic coherence
• What the role involves
• Brand Strategy & Leadership
• Define and own the Brazil brand strategy, ensuring a consistent and differentiated brand identity across all campaigns, channels, and customer touchpoints
• Lead and develop a high-performing team of 14 FTEs across Brand, Social Media, Superscore, and Brand Media, fostering a culture of creative excellence, strategic thinking, and accountability
• Serve as the ultimate guardian of brand guidelines across every activation — from above-the-line campaigns to social content, Superscore features, and paid media placements
• Build and execute a brand roadmap aligned to regional and global business objectives, identifying opportunities to strengthen brand equity and competitive differentiation in the Brazilian market
• Act as a senior brand voice to the Marketing Director and wider senior leadership team, providing regular reporting on brand performance, strategic direction, and investment rationale
• Paid Media Planning & Buying
• Own the oversight and strategic diligence for paid brand media planning and buying across Brazil, ensuring campaigns are planned end-to-end with clear objectives, audience strategies, and measurement frameworks
• Partner closely with the internal Growth and Performance Marketing teams to ensure paid media is fully integrated with broader acquisition, retention, and commercial strategies
• Lead channel allocation strategy across the full paid media mix alongside the Sr
• Media Manager, providing senior-level input on budget decisions and investment priorities across the marketing function
• Oversee media measurement and effectiveness frameworks, including Media Mix Modelling (MMM), to ensure investment decisions are evidence-based and continuously optimised
• Social Media & Superscore
• Provide strategic leadership for owned social media channels and YouTube, ensuring content, community management, and trend-driven activations reflect and reinforce the brand
• Oversee the Superscore proposition marketing function, ensuring product marketing, engagement mechanics, and partnership activations are aligned to brand strategy and deliver commercial impact
• Ensure social media and Superscore activities are integrated within the broader brand and campaign calendar, creating coherence across all customer-facing touchpoints
• Brand Health, Research & Effectiveness
• Lead the brand health and tracking capability for Brazil, owning the brand tracker and translating insight into actionable recommendations for the business
• Champion a research-led approach to brand strategy, leveraging consumer insight, competitive intelligence, and market data to inform brand decisions and identify growth opportunities

Требования

• Significant experience in a senior brand leadership role, ideally in digital entertainment or a fast-paced consumer brand environment
• Proven track record of owning and executing brand strategy end-to-end, from positioning and creative direction through to performance measurement and reporting
• Strong understanding of paid media planning and buying, with direct experience managing media agency relationships and overseeing integrated campaign delivery
• Experience leading large, multi-disciplinary teams (10+ people), with the ability to develop talent, set clear direction, and hold teams accountable to high standards
• Commercial acumen and analytical rigour — comfortable owning a brand P&L, managing budgets, and presenting investment decisions to senior stakeholders
• Deep familiarity with brand health measurement, brand trackers, and research methodologies, with the ability to translate data into strategic insight
• Strong cross-functional collaborator, able to influence senior stakeholders across Marketing, Commercial, Product, and Growth functions
• Excellent communication and presentation skills, with the confidence and credibility to engage the full senior leadership team
• A genuine passion for brand-building, creative excellence, and the intersection of strategy and execution

Будет плюсом

• Experience operating in the Brazilian market or a similarly complex, high-growth regulated environment
• Familiarity with media measurement approaches including Media Mix Modelling (MMM) and multi-touch attribution
• Knowledge of responsible gaming principles and local compliance requirements in Brazil
• Experience working across sportsbook, gaming, social, or community-led digital products

Условия

• Medical / Health Insurance
• Open Annual Leave
• Employee Assistance Programme
• Training & Learning Development
• Additional benefits vary by country and will be shared during the hiring process

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