Head of Developer Growth Marketing

Навыки

• Amplitude
• API (интеграции)
• B2B-продажи
• CI/CD
• Решения на данных
• Google Tag Manager
• Лидерство

Задачи

• Demand generation
• Own paid and organic acquisition driving free trials and new customers toward our top-of-funnel target, within budget
• Analyze performance across the full customer lifecycle — acquisition, activation, conversion, and expansion — and make real ROI calls
• PLG funnel and conversion. Define the activation milestones that matter, instrument the signup
• activation
• paid journey, and build the messaging and in-product lifecycle moments that move users through it. Own the PQL definition and the handoff logic to sales
• Channel orchestration
• We reach developer and platform engineering audiences through a PLG motion across multiple channels: influencer programs, newsletter and community sponsorships, social, paid ads, SEO, LLM/answer-engine optimization, email lifecycle, and owned media
• You'll orchestrate the content from technical blogs, video, product explainers, new releases, and thought leadership to maximize impact with audience across this array
• This may involve managing third-parties such as agencies or contractors, as well as coordinating across internal teams
• Brand and social. Own Depot's developer brand voice. Make Depot the most trusted name in fast builds — specific, technically honest, and worth following
• Team leadership
• Hire, lead, and develop the team
• Integrate new functions as they come online and raise the bar on AI-native operating standards across the org
• Planning and measurement
• Set the planning, forecasting, and reporting cadence — call your shots, measure them, and run honest post-mortems
• No vanity metrics
• Cross-functional GTM
• Partner with Engineering, Sales, and Solutions Engineering on launches, positioning, and go-to-market
• Be the connective tissue between product depth and market narrative
• We're looking for a Head of Developer Growth Marketing to own Depot's developer acquisition engine and lead the marketing function through a period of rapid growth
• You'll run the demand program that drives trials and new customers, and work with a small, high-leverage team that performs like one several times its size
• We're scaling deliberately, not by brute-force headcount, because we expect everyone here to operate with serious leverage

Требования

• AI-native leadership
• You've rebuilt your own work around agents and automations and you lead for it
• You can show us what you run on — not just talk about it
• Demand-gen at scale. A proven track record driving acquisition in a B2B or API-first company, with real budget discipline and self-serve funnel experience
• Developer credibility
• You have genuine empathy for how developers evaluate tools
• You don't need to be an engineer, but you need to use the product, understand the category, and write content that technical people trust
• Brand expression. You know how to build and protect a developer brand that stands out in a crowded infrastructure market — specific, opinionated, and earned
• A sharp operator
• Data-driven, sets strategy, and prioritizes ruthlessly
• Comfortable in PostHog, Amplitude, or equivalent
• Knows which metrics actually move the business
• A team builder
• You’ve built and led high-performing marketing teams. 7+ years helps — but it’s the tiebreaker between two AI-native leaders, not the entry ticket

Будет плюсом

• DevOps, CI/CD, or developer-infrastructure category experience
• Scaled a marketing org through a Series B or comparable phase
• Experience with both PLG self-serve and sales-assisted enterprise motions
• You ship content yourself — blog posts, talks, social threads, product explainers

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