Head of Marketing, LATAM (São Paulo, Brazil)

Навыки

• B2B-продажи
• Холодные рассылки
• Решения на данных
• HR-процессы
• Лидерство
• Programmatic / DSP
• SOLID и паттерны

О компании и продукте

• Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!. This is an exciting opportunity to be the first Figma Marketing hire in Latin America, our newest launch market. Since launching the region in July 2025, we are looking for a Marketing leader to run marketing efforts across LATAM and drive strategic marketing initiatives focused on lead generation and revenue growth

Задачи

• Build the Demand Gen Strategy with Local Nuances: Work closely with marketing team members in both International and Global teams to adapt centralised campaigns/programmes to LATAM, driving consistent and impactful marketing results through the funnel in local languages (Portuguese, Spanish)
• Create a Bottoms-Up Field Marketing Strategy: Identify & create localised marketing efforts that support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG)
• Ensure successful execution, best practice and solid return on investment
• Drive the LATAM Digital & Content Marketing Strategy: Work with the International and Global marketing teams to regionalise global content and programmes to resonate locally amongst the LATAM audience, as well as have a POV on how best to distribute content at scale within your markets (i.e. email, content syndication, etc)
• Develop a Partnership with Sales: Collaborate in lock-step with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy, including net-new and existing customer expansion
• Regional Leadership: As this is a highly collaborative and visible role, you’ll be the face of LATAM marketing, as well as an International Marketing brand ambassador
• We'd love to hear from you if you have
• 8+ years of B2B Marketing leadership experience across multiple countries in Latin America, specifically in Brazil and Mexico
• Experience building and driving full funnel Demand Gen strategies for different segments (SMB, MM, Ent/Strat)
• A data-driven yet creative mind who likes bringing new ideas to existing projects and continuously pushes the team to try new things
• Vendor or contractor management experience
• While it’s not required, it’s an added plus if you also have
• PLG/Saas Experience
• Experience using Figma
• Experience building B2B Marketing in countries such as Argentina, Chile or Colombia
• At Figma, one of our values is Grow as you go
• We believe in hiring smart, curious people who are excited to learn and develop their skills
• You may be just the right candidate for this or other roles
• At Figma we celebrate and support our differences
• We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish
• Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status , or any other characteristic protected by law
• We also consider qualified applicants regardless of criminal histories, consistent with legal requirements
• If you require accommodation, please reach out to accommodations-ext@figma.com
• These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities

Требования

• This is a full-time role based in our São Paulo hub and requires fluency in both Portuguese and Spanish
• Demonstrated understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns

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