Influencer Lead

Навыки

• Рекламные кампании
• CRM-системы
• HR-процессы
• Инфлюенс-маркетинг
• Лидерство

О компании и продукте

• DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.
• This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.
• We’re looking for an Influencer Lead to help define and grow the influencer discipline at DEPT®. Based in London and part of our Creative & Media team, you’ll play a key role in evolving our creator offering developing standout campaigns, supporting our junior team, and ensuring our work is creatively brave, culturally relevant, and consistently excellent.
• You’ll work across some of our most exciting global clients like PepsiCo, eBay, Just Eat and Visa crafting ideas, shaping deliverables, and guiding the day-to-day work of the influencer team. This is a role for someone who thrives in a hands-on, collaborative environment and is excited to push the boundaries of what influencer marketing can be.

Задачи

• Shape Our Creator Offering
• Help define what “best-in-class” influencer work looks like at DEPT®, from briefing processes to creative formats and talent approach
• Drive the creative development of influencer-first ideas in response to client briefs, bringing strong cultural awareness and platform knowledge to the table
• Collaborate closely with Creative, Strategy, and Client Services teams to ensure influencer thinking is embedded early and meaningfully in our work
• Identify opportunities to elevate and evolve our influencer product across process, partnerships and tools
• Campaign Leadership
• Oversee campaign planning and delivery ensuring high standards in both creativity and execution, while maintaining a strong strategic lens throughout
• Guide the development of influencer approaches that ladder up to brand, comms, and cultural objectives ensuring creators are not just a fit aesthetically, but strategically
• Work closely with the team to match talent to campaign goals and creative direction, using audience insights, platform trends, and brand positioning to inform selection
• Contribute to the shaping of key messaging, creative narratives, and content formats that feel native to the creator’s style while delivering on client KPIs
• Team Development & Support
• Act as a mentor and line manager to junior and mid-level team members, providing clear guidance, feedback, and growth opportunities
• Run team sessions and reviews to share learnings, creative inspiration, and improve quality of output across the board
• Contribute to onboarding and training of new joiners, ensuring consistency and cohesion across the influencer team
• Be an advocate for the influencer discipline internally, helping other departments understand how and when to plug us in

Требования

• 5+ years’ experience working in influencer marketing, ideally across both creative and executional roles
• A passion for the creator economy and deep understanding of platforms like TikTok, Instagram, YouTube and emerging formats
• Experience working with global and culturally diverse talent from niche creators to celebrity partnerships
• Strong creative instincts and a sharp eye for what good influencer content looks like. Think content outside of the (unboxing)
• Confident collaborator and communicator, able to work across teams and functions to bring ideas to life
• Natural mentor and people-first leader who enjoys coaching and supporting others
• Hands-on experience managing and delivering influencer campaigns at scale

Условия

• A flexible, hybrid working policy (2 days from the office, depending on location)
• An excellent salary based on experience and equal pay policies
• Pension, free private healthcare, mental health support, and company sick pay scheme
• 26 days paid holiday (plus UK Bank Holidays)
• Refreshments are provided in the office all week, as well as drinks at 4 pm on a Thursday
• Help getting you to work with a season ticket loan and cycle to work scheme
• Enhanced family friendly policies to support new parents
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations
• Inspirational Talks, bringing the outside in with regular guest speakers and events
• Learning and Development, supporting your growth with continuous opportunities to learn and advance
• Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards
• Awesome clients
• Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries
• And we celebrate all of our successes together!
• The opportunity for possibility
• We want to enable you to do what you do best and help you develop your skills further with training, development and certifications
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities
• WHO ARE WE?
• We are pioneers at heart
• What does that mean?
• We are always looking forward, thinking of what we can create tomorrow that does not exist today
• We were born digital and we are a new model of agency, with a deep skillset in tech and marketing
• That’s why we hire curious, self-driven, talented people who never stop innovating
• Our culture is big enough to cope and small enough to care

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