Lead Product Marketing Manager - Verticals

Навыки

• B2B-продажи
• Google Tag Manager
• Ответственность за результат
• Роадмап
• SASS / LESS
• Test IT

О компании и продукте

• Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.
• The problems are high-stakes, data-dense, and unforgiving.
• We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.
• The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.

Задачи

• Set the vertical portfolio strategy
• Build the business cases, opportunity sizing, segmentation, and priority order that determine where Ramp invests and where it does not
• Own the vertical business number
• Define the scorecard for each priority vertical: pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof
• Become the market expert
• Understand the financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscape of each priority industry
• Influence the product roadmap. Translate market evidence into clear product requirements and help Product distinguish table stakes from differentiators
• Build industry-specific, cross-product narratives
• Package Ramp's cards, expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation around the jobs each vertical needs to get done
• Own GTM strategy end to end
• Define the ICP, audience, positioning, claims, proof, channel strategy, launch plan, sales motion, and adoption plan for each priority vertical
• Lead market-facing programs
• Represent Ramp in the industry through webinars, customer sessions, partner moments, field events, advisory groups, and executive conversations where domain credibility matters
• Make Sales better at winning
• Build workflow-based pitch narratives, sales plays, proof, competitive guidance, and demos that help sellers lead with the customer's industry problem instead of a list of Ramp products
• Run the operating cadence
• Bring Product, Growth, Sales, Marketing, Partnerships, and Finance into one readout: what is moving, what is stuck, what we learned, and what changes next
• Build the customer and partner feedback loop
• Develop trusted relationships with finance leaders, operators, ERP and implementation partners, associations, and sellers closest to the market
• Create the verticalization playbook
• Build a repeatable method for taking a vertical from market signal to product requirements, GTM package, measurable growth motion, and scaled investment

Требования

• 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, including significant ownership of product or industry outcomes
• Demonstrated experience building GTM strategy for a specific industry or workflow-heavy market
• You should arrive with a strong point of view on verticalization
• Deep familiarity with at least one of the following: Construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations
• A record of influencing product strategy using customer, competitive, market, and funnel evidence
• Experience owning integrated B2B campaigns from audience definition and brief through execution, measurement, and iteration
• Strong data literacy. You can interpret pipeline, conversion, win rate, attach, adoption, and channel performance and turn the findings into a decision
• Exceptional written and verbal communication
• You can produce a business case for executives, a product narrative for the market, and a sales play that works in a customer meeting
• Proven ability to lead senior partners across Product, Growth, Sales, Partnerships, Communications, and Marketing without relying on formal authority
• High agency and comfort with ambiguity. You build the first version, test it with customers, and improve it quickly
• Fluency with AI tools as part of your everyday research, analysis, writing, and operating workflows

Будет плюсом

• Experience at a vertical SaaS company serving construction, accounting, nonprofits, government, or another operationally complex industry
• Direct experience with construction ERPs or accounting platforms such as Sage, Trimble, Acumatica, Deltek, NetSuite, QuickBooks, or Intacct
• Experience marketing a multi-product platform rather than a single point solution
• Existing relationships with finance leaders, industry operators, implementation partners, associations, or technology partners in a priority vertical
• Experience building a new PMM or industry-marketing function from the ground up

Условия

• AVAILABLE TO ALL FULL-TIME RAMP EMPLOYEES (GLOBAL)
• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend
• UNITED STATES
• 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
• One Medical annual membership
• 401(k), including employer match on contributions made while employed by Ramp
• Fertility HRA (up to $10,000 per year)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
• Pet insurance
• In-office perks: lunch, snacks, drinks, and more
• Relocation expense coverage to NYC or SF (if needed)
• Group medical, dental, and vision coverage through Sun Life
• Life, AD&D, and disability coverage
• Fertility drug coverage (up to $4,000 lifetime)
• Group Retirement Plan with employer match (RRSP + DPSP)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
• Employee Assistance Program and virtual care through Lumino Health
• UNITED KINGDOM
• Private medical insurance through Freedom Elite
• Virtual GP and at-home care via eMed x Livi
• Workplace pension through Penfold, with salary sacrifice option

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