Marketing Manager, Indonesia Market

Навыки

• Холодные рассылки
• Лидерство
• SEO
• SMM

О компании и продукте

• We're looking for a Marketing manager to drive our growth in Indonesia. This isn't just about translating global campaigns; it's about building a localised strategy from the ground up, tailored specifically for the Indonesian market. You'll be working to make Ahrefs a household name among Indonesian marketers and businesses.

Задачи

• Serve as the driving force behind Ahrefs' marketing efforts in the Indonesian speaking market, taking a hands-on approach to all aspects of the marketing mix
• Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition
• Directly manage the creation and localisation of content, including blog posts, social media updates, email campaigns, and other digital assets
• Manage all Indonesia related marketing activities including content creation, events, partnerships, and public relations
• Lead offers in educating the Indonesian market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and centre
• Organise and participate in key marketing events, such as networking events, conferences and customer meetups, to build relationships and generate leads
• Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimise marketing initiatives
• Report on performance to senior leadership
• This role is based out of Ahrefs' global HQ in Singapore
• While the role is focused on the Indonesian market, you'll be based in the Singapore office alongside the wider marketing team
• This is an on-site role

Требования

• Significant years of proven experience with results in marketing leadership roles, preferably in the technology or SaaS industry
• Primarily focused on localisation and adapting content from English-speaking markets to Indonesian-speaking audiences, creating promotional materials, and organising local meetups
• Good knowledge in using Ahrefs product and understanding of its application in the Indonesian market
• Experience in SEO/AI visibility is considered a big plus
• Proven track record of developing and executing successful marketing strategies in the Indonesian market. Ideally bringing a global brand to the market
• Ability to go after quick wins in the first few months in the role, keep what’s working, and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with)
• Excellent content creation and digital marketing skills, with the ability to produce high-quality assets
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
• Native in Bahasa, Indonesia and fluent in English, both written and verbal
• What Success Looks Like
• In 6 months: You've developed and launched the core localised content strategy for Indonesia, resulting in a measurable increase in organic search traffic and engagement from the target audience
• We see active participation in at least two key local online communities, and you've identified key influencers for future collaborations
• The first localized assets (e.g., specific landing pages, blog posts) are consistently outranking competitors for relevant Indonesian keywords
• In 1 year: Ahrefs is a recognised and respected brand within the Indonesian marketing community, driven by your efforts
• You've established Ahrefs as a go-to resource for SEO and marketing insights in Indonesia
• We've seen a significant increase in MQLs from the region, directly attributable to your localized content and community initiatives
• You've identified a clear path for future market expansion and potentially started building out a small, specialised local team
• Why Ahrefs?
• We believe in empowering smart people to make big decisions. As our Head of Marketing for Indonesia, you won't be managing a rigid process
• you'll be building a market. We don't micromanage. Instead, we trust you to identify opportunities, iterate quickly, and drive tangible results that directly impact our growth in a critical market. You’ll have the autonomy to make things run, then right, then better, all while working with a product that truly helps marketers
• Location: Singapore — on-site
• Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!

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