Partner Marketing Manager Lead, Scale Services Partners

Навыки

• B2B-продажи
• Коммуникация
• Google Tag Manager
• Лидерство
• Маркетинговая стратегия
• Machine Learning
• Позиционирование и УТП

О компании и продукте

• At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools. Snowflake is seeking a Senior Partner Marketing Manager to lead go-to-market strategy for our scale services partner ecosystem spanning system integrators and resellers. This is a category-level leadership role, not a single-partner execution role

Задачи

• CATEGORY-LEVEL STRATEGY & PLANNING
• Own and develop joint marketing plans at the Scale Services category level — across the full SI/reseller ecosystem, not just individual partners
• Set goals for internal stakeholders (field marketing, PMM, alliances) and external partners, and be accountable to category-level pipeline and revenue outcomes
• Enable partner organizations and regional teams to build and submit their own joint marketing plans to Snowflake
• establish the frameworks and templates that make this repeatable
• Make forward-looking bets on which partner relationships to invest in and grow — advising leadership on ecosystem prioritization
• POSITIONING & MESSAGING
• Develop new and innovative ways of articulating the Snowflake Value Proposition To Partners, particularly for large, multi-faceted partner relationships with complex solution overlays
• Champion Snowflake's AI Data Cloud narrative through the partner lens, ensuring SI/reseller messaging reflects the latest platform capabilities and customer use cases
• GO-TO-MARKET PROGRAMS & DEMAND GENERATION
• Identify gaps across sales, partner, and marketing motions and design new, innovative campaigns (demand gen, ABM motions, events, partner activations) customized to target customer and prospect segments
• Build campaigns-in-a-box, partner playbooks, and enablement resources that empower partners and field teams to execute independently with minimal hand-holding
• Align new campaign programs with field marketing, ABM, SDR, and product marketing functions to ensure pipeline alignment and avoid duplication
• ECOSYSTEM EXPERTISE & PRODUCT ALIGNMENT
• Be a recognized specialist in the SI/reseller ecosystem — deeply understanding partner business models, key GTM plays, and how partner capabilities map to customer use cases
• Embed with partner alliances and product marketing teams to proactively shape programs that align with future product launches and Snowflake platform milestones
• Build and grow a partner marketing community of practice — driving joint storytelling, shared enablement, and co-marketing best practices across the ecosystem
• CROSS-FUNCTIONAL LEADERSHIP & COMMUNICATION
• Build bridges between teams that don't traditionally work together — connecting partner alliances, product marketing, field marketing, SDR, and regional teams to create net-new GTM opportunities
• Develop a long-term communication strategy for the Scale Services ecosystem
• empower geos to own and execute these channels on their own with clear guardrails
• Represent the partner perspective at VP/Director-level internal forums and at partner executive briefings
• Anticipate cross-team roadblocks and dependencies before they become blockers
• resolve independently without escalation
• Provide directional guidance and mentorship to IC3/IC4 partner marketing teammates

Требования

• 10+ years of B2B marketing experience, with at least 6+ years in partner marketing, channel marketing, or ecosystem GTM roles
• Deep familiarity with the SI/GSI and reseller ecosystem (e.g., Deloitte, Accenture, slalom, CDW, Presidio, or similar)
• Proven ability to operate at a program/category level — not just executing campaigns but designing the systems that allow others to execute
• Strong cross-functional influencer — comfortable driving outcomes across sales, alliances, product, and marketing without direct authority
• Experience developing scalable enablement materials (playbooks, campaigns-in-a-box, partner toolkits) that field teams and partners actually use
• Demonstrated ability to navigate ambiguity — takes fuzzy problems and builds structured, executable plans
• Familiarity with cloud data platforms, AI/ML workloads, or data infrastructure a strong plus
• Excellent executive communication skills
• comfortable presenting to VP and C-suite stakeholders internally and externally
• HOW WE'LL MEASURE SUCCESS
• Partner-sourced and partner-influenced pipeline generated through the SI/reseller ecosystem
• Co-marketing investment secured and activated with top-tier scale partners
• Partner and geo self-sufficiency — adoption rate of campaigns-in-a-box, playbooks, and enablement tools
• Demand generation program efficiency (cost-per-response, MQL conversion from partner-sourced programs)
• Cross-functional program launches aligned to product milestones and Snowflake GTM priorities
• Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth
• We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake
• How do you want to make your impact?
• For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com http://careers.snowflake.com

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