Performance Marketing Manager (Paid Social)

Навыки

• API (интеграции)
• Атрибуция
• CAC / CPA / CPL
• Instagram
• LTV
• Meta Ads
• Ответственность за результат

О компании и продукте

• Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
• We're a fast-moving consumer software company building browser-based document tools used by millions of people worldwide. Our growth runs on performance marketing — every dollar of spend is measured, every campaign is accountable to a target, and the people who run our channels own real budgets and real outcomes.
• Today, our paid acquisition engine is anchored in paid search. We're now building out paid social as a primary growth channel, and we're looking for a Social Media Ads Manager to own it. You'll start by building out our Meta (Facebook & Instagram) program from a strong foundation and scaling it profitably, with a clear path to expand other platforms as the channel matures.
• This is a hands-on builder role, not a hands-off oversight role. You'll be in the ad accounts daily, shaping creative strategy, managing budget, and answering for the numbers.

Задачи

• Own Meta paid social end to end — strategy, campaign builds, budget allocation, bidding, audience and targeting strategy, optimization, and scaling across our product portfolio
• Hit performance targets
• Manage spend against clear CPA and ROAS goals, pace budgets through the month, and make daily/weekly optimization calls that keep the channel efficient as it scales
• Drive the creative engine
• Partner with content creators, designers, and video producers to brief, test, and iterate on ad creative — you'll define the testing roadmap and turn creative learnings into a repeatable system, since creative is the primary lever on paid social
• Run a disciplined testing program. Structure and read A/B tests across creative, audiences, placements, and offers
• separate signal from noise
• and document what works
• Build the reporting and feedback loop
• Track performance against targets, surface insights to the wider growth team, and work closely with our data colleagues to make sure attribution and measurement are sound
• Expand the channel
• As Meta proves out, lead our expansion into additional platforms ( as it makes sense), applying the same disciplined, target-driven approach
• Coordinate cross-functionally
• Work alongside the paid search team, external agency partners, and product to keep messaging, landing pages, and audience strategy aligned across the funnel

Требования

• 3+ years managing paid social campaigns with direct ownership of budget and performance, ideally in a D2C, subscription, or app/web product environment
• Deep, hands-on expertise in Meta Ads Manager — campaign structure, Advantage+ / ASC, audience strategy, the pixel/Conversions API, and creative-first optimization
• A genuinely performance-driven mindset: comfortable being measured on CPA and ROAS, and confident making decisions from data rather than gut
• Strong creative instincts — you understand what makes a scroll-stopping ad and can brief and direct creative even though you're not the one designing it
• Analytical fluency: comfortable in reporting tools and dashboards, reading attribution sensibly, and translating numbers into action
• Self-directed and organized — able to own a channel without close supervision and prioritize where your time moves the needle
• Hands on experience with YouTube and Google Display ads

Будет плюсом

• Hands-on TikTok Ads (or other emerging paid social platforms) experience
• Experience scaling a channel from early stage to meaningful spend
• Familiarity with SaaS / subscription unit economics (LTV, payback, cohort ROAS)
• Experience working with creative teams or UGC pipelines
• SQL or comfort working with raw performance data is a plus
• LOCATION
• Ruby Labs operates within the CET (Central European Time) zone
• This ensures optimal collaboration and communication during working hours

Условия

• Discover the perks of being part of our vibrant team!
• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities
• Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere
• Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Как проходит отбор

• After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received
• If we see a potential fit, we proceed with the following steps
• Recruiter Screening (40 minutes)
• Take-Home Assignment
• Technical Interview (45 minutes)
• Final Interview (45 minutes)
• LIFE AT RUBY LABS
• At Ruby Labs, we move fast, aim high, and expect the same from our team
• We’re not here to play small—we’re here to build, grow, and win
• That means we look for people who are ambitious, driven, and ready to give their best every single day
• This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle
• If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen
• Here, effort is matched with reward
• We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success

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