Product Marketing Lead

Навыки

• EdTech
• Google Tag Manager
• Маркетинговая стратегия
• Позиционирование и УТП

О компании и продукте

• We’re looking for a Product Marketing Lead to shape the go-to-market strategy for Duolingo’s most important product bets and drive adoption from insight to impact. You’ll partner end to end with Product, Brand, Performance, Comms, BD, and Analytics to define target audiences, sharpen positioning, plan launches, and translate results into iteration. This role sits in Marketing, embedded with Product, and will lead cross‑functional alignment so our launches show up with focus, scale, and measurable outcomes.
• Lead audience definition, value proposition, and positioning for priority products/features; align cross‑functional partners on who the products are for and how we will win in the market
• Own the go‑to‑market strategy and launch plan for high‑impact bets; coordinate in‑app moments and external channels (Comms, social, Lifecycle, performance, creators) to drive awareness and adoption.
• Be the voice of the consumer by gathering consumer and market insights to help inform product decisions

Условия

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• Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills
• If you need assistance or accommodation, please contact accommodations@duolingo.com

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