Regional Marketing Lead

Навыки

• B2B-продажи
• Холодные рассылки
• Решения на данных
• E-commerce
• HubSpot
• База знаний
• Ответственность за результат

О компании и продукте

• Today, we are working with businesses from various parts of the world, including North America, Western Europe, Israel, Australia, and the UAE

Задачи

• Planning and executing the marketing strategy for assigned regions and countries
• Owning the lead generation plan for the assigned region and taking responsibility for achieving it
• Building and improving lead generation processes across key channels
• Developing outbound marketing: outreach, cold email campaigns, LinkedIn campaigns, and other outbound activities
• Coordinating and improving the work of outbound teams operating in assigned countries
• Working with inbound marketing activities: content funnels, webinars, events, SEO, and web analytics
• Cooperating with the Events Department on regional events and webinars
• Coordinating internal marketing resources and external contractors when needed
• Launching new marketing campaigns, channels, and hypotheses
• Analyzing campaign performance, running A/B tests, and preparing data-driven conclusions
• Tracking lead quality, funnel status, and handover to sales
• Regional Marketing Lead Вакансії
• PL Warsaw 1 Rondo Daszyńskiego 00-843 Summary The IT company Andersen invites a Regional Marketing Lead to join its team
• Andersen is a pre-IPO software development company that provides a full cycle of services

Требования

• Experience in marketing for at least 4 years
• Experience in B2B marketing, preferably in IT / Tech / SaaS
• Practical experience with inbound marketing: content funnels, webinars, event management, lead generation, SEO, and web analytics
• Practical experience with outbound marketing: outreach, cold email campaigns, LinkedIn campaigns, and lead generation teams
• Experience building marketing strategies and lead generation processes
• Understanding of the full lead journey: from channel and first touch to handover to sales
• Experience launching B2B marketing campaigns
• Experience with LinkedIn as a marketing and lead generation channel
• Experience with HubSpot, Salesforce, LinkedIn Sales Navigator, or similar tools (a plus)
• Experience working with internal teams, cross-functional resources, or contractors
• Strong analytical and mathematical mindset, ability to work with numbers and data
• High level of ownership, independence, and proactivity
• Strong organizational skills and process-oriented approach
• Readiness to dive deep into the product, market, and technical details
• English proficiency at Upper-Intermediate+ level or higher
• Desired skills – Completed technical, mathematical, physics-related, or similar degree
• Strong academic or professional achievements demonstrating initiative, drive, and ambition
• Reasons to join us Andersen cooperates with such businesses as Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, Shypple, etc
• We offer the opportunity to gain experience in developing business relationships with the world's largest brands, as well as large-scale projects using cutting-edge technologies
• Interesting and high-profile deals, negotiation practice, and communication with C-level people
• The most important thing that we value in our employees is a commitment to continuous learning
• The company supports them in this and gives them access to the best educational platforms, seminars, and practices
• In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution
• We have been strengthening our expertise since 2007
• During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work

Условия

• Our expertise covers FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and other industries

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