Senior Brand Marketing Lead

Навыки

• B2B-продажи
• Бренд-маркетинг
• Роадмап

Задачи

• Build B2B brand & consideration programs that increase awareness, strengthen preference, and make Reddit more relevant with advertisers
• Evaluate and develop B2B2C partnerships, prioritizing those with the strongest strategic fit, audience value, and potential to scale
• Build the operating model for emerging programs, working with Sales, Consumer, Product Marketing, and other teams to put the processes and support in place to scale new initiatives
• Define how success is measured , using brand metrics alongside business outcomes such as revenue to improve the work and guide future investment
• Develop compelling investment cases for new initiatives , articulating the strategic rationale, expected impact, resource requirements, and path to scale
• Strengthen Reddit’s corporate and business reputation by partnering with Comms, Investor Relations, and Sales to translate high-visibility moments into clear messaging
• Support international markets by providing guidance, frameworks, and campaign assets that can be adapted and scaled globally
• Reddit is a community of communities
• It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet
• Every day, Reddit users submit, vote, and comment on the topics they care most about

Требования

• At minimum 7, but ideally 10+ years of progressive relevant experience in 2 or more of the following areas
• In-house at a consumer app tech company
• Advertising agency
• B2B brand with a strong growth story
• Builder mindset and comfort operating in ambiguity
• able to create structure, momentum, and repeatable processes where they do not yet exist
• Strong strategic judgment, with experience evaluating opportunities, making trade-offs, and building compelling cases for investment
• Exceptional creative judgment and experience developing positioning, messaging, and briefs that inspire distinctive, effective work
• Demonstrated experience with co-marketing, partnerships, or advertiser- and agency-facing programs
• Familiarity with (and enthusiasm for) Reddit and internet culture
• You bring structure to ambiguity, create the processes needed to move emerging ideas forward, and make thoughtful trade-offs about where to focus
• You are scrappy, highly collaborative, and able to build compelling cases for investment and scale

Условия

• Comprehensive Health benefits
• 401k Matching
• Workspace benefits for your home office
• Personal & Professional development funds
• Family Planning Support
• Flexible Vacation (please use them!) & Reddit Global Days Off
• 4+ months paid Parental Leave
• Paid Volunteer time off
• Location : NYC Preferred
• With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information
• For more information, visit www.redditinc.com
• We’re hiring a Senior B2B Brand Lead to help define and build the next phase of Reddit’s B2B brand marketing
• As part of the Business Marketing team, you’ll develop and execute programs that build Reddit’s B2B brand, increase consideration among advertisers, and create incremental media value through B2B2C partnerships
• This is a building role: you’ll create the roadmap, operating model, and cross-functional alignment needed to turn promising opportunities into repeatable programs
• You’ll shape integrated campaigns, creative development, and partnership programs that strengthen Reddit’s relevance and increase consideration among business audiences
• An ideal candidate is a well-rounded builder who is equal parts strategist and operator

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