Senior Creative Marketing Manager

Навыки

• After Effects
• AI-инструменты в работе
• CPC / CPM / CTR
• Решения на данных
• Figma
• iOS
• Ответственность за результат

О компании и продукте

• Codeway is a global consumer tech company with more than 400M users worldwide. Since 2020, we've built and scaled 60+ mobile apps across creativity, productivity, wellness, language learning, and entertainment. Our flagship apps — Retake AI, Cleanup, Learna, and DramaPops — lead their categories globally. In 2024, we became the most downloaded app publisher on iOS, driven by cutting-edge AI research, sharp data-driven execution, and a relentless focus on product and marketing.
• We're a team of 300+ people across İstanbul and Barcelona who bring curiosity, passion, trust, and ownership to everything we build. Recognized as a #1 LinkedIn Top Startup and a Great Place to Work in Europe, Codeway is where ambitious people do their life's best work.
• This is Codeway. This is our way. Join us.
• Learna is our AI-powered language learning app — one of the top players in its category globally and a genuine challenger to the biggest names in the space. We're building a smarter, more engaging way to learn a language, powered by deep AI and a relentless focus on the learner experience, and we're scaling fast across markets and languages. You'll be joining a product with real momentum inside a studio behind multiple top-charting apps.

Задачи

• Own the creative strategy. Shape and drive the creative strategy for your product, and take real accountability for how it moves ROI, CPI, and spend efficiency
• Read the market
• Monitor the advertising market and competitors closely, spotting what's working, the recurring patterns behind it, and the trends worth acting on this week — not next quarter
• Turn signal into ideas
• Generate ad creative concepts and bring them to brainstorms already thought through, grounded in performance data and competitor intelligence rather than gut feeling alone
• Own the testing framework
• Architect and ruthlessly execute Learna's creative testing methodology — matrix testing, element isolation — moving hypotheses to data-backed conclusions and knowing exactly why a creative won or lost, down to the second
• Decode winners (hook, retention, setup) and share the takeaways so the whole team gets sharper
• Build the system
• Design and improve the creative production pipeline so the team ships high-quality, high-volume output faster and without chaos — integrating AI tools and automating the repetitive parts
• Push AI boundaries
• Lead the charge from traditional asset creation to an AI-first production mentality, actively experimenting with the latest generative tech (Nano Banana, Veo3, Sora, Kling, and more, with unlimited credits) to keep Learna at the cutting edge
• Collaborate and own
• Partner tightly with growth and the marketing art team, take proactive ownership of your work from brief to delivery, and thrive in fast feedback loops

Требования

• Proven track record (4–5+ years)
• At least 4–5 years in performance creative marketing, user acquisition, or short-form content direction within high-volume, creative-heavy industries (mobile gaming, consumer apps, or fast-paced DTC/agencies)
• A portfolio of winners
• Not just a portfolio : a track record of scaling campaigns
• You can point to concepts you conceived and directed that hit real scale and drove business growth, and speak to how they performed
• A results lens
• You look at creatives through the lens of outcomes, not just aesthetics, with a solid command of the metrics that matter , hook/thumb-stop rate, CTR, CPI, ROAS
• Scientific creative testing
• You know how to isolate variables — systematically testing hooks, visual styles, pacing, and CTAs with structured frameworks (e.g. matrix testing) to find statistical winners without burning budget
• AI production obsession
• Genuinely obsessed with Gen-AI and workflow optimization
• You've actively built tools like ComfyUI, Runway, Kling, or ElevenLabs into a daily production engine — cutting asset-generation time and multiplying variations — not just tried them
• Market intelligence
• Command of market-monitoring and competitor-analysis tools (Meta & TikTok Ad Libraries, Sensor Tower, and similar), or the ability to pick them up fast
• Systems thinking
• The instinct to turn messy creative workflows into clear, scalable systems, ideally with experience building pipelines or leading/mentoring creatives
• Self-direction. You move without waiting for constant guidance and are comfortable operating in a fast-changing environment with no ready-made instructions
• Craft foundation
• Strong visual instinct — pacing, composition, and what makes a hook actually land — with a working command of tools like After Effects, Premiere Pro, and Figma
• Communication. Clear, collaborative, and open to constructive criticism

Будет плюсом

• Experience leading a distributed or in-house creative team
• Background in marketing automation or creative operations at scale
• A portfolio of paid-social / UA creative you can speak to — bonus if you can speak to how it performed

Условия

• Top of the market compensation package: Long story short, we take care of you
• A Meal Compensation. That is actually enough for a decent & nutritious lunch, we’re not following the industry standard
• Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine
• Pet Adoption Support
• We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet
• Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard
• an adjustable desk with a 4K screen and any other gadget you may need in your job
• Sport Activities Support. We care about your physical wellbeing and support your gym membership
• Flexible Schedule
• This isn’t a “clock in, clock out” company
• We care about your productivity, not tracking every minute you’re on site
• It’s up to you to always be responsible with your work, no matter where you are or what schedule you’re keeping
• English Course Support. Be more global and perform best at your work
• A Top-Notch Office. Located at the heart of Barcelona in the iconic Edifici Estel
• Codebrew
• Yes, you’ve heard it right: We love coffee so much that we’ve built our own coffee shop inside our office, where we also provide healthy snacks at all hours
• Free Breakfast & Lunch. At Codebrew - every day
• No Dress Code. Dress as you like
• Dream Team
• Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic
• Need proof?
• Take a look at our Instagram
• Gaming Area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you
• Software Support. Subscription to any software you might need to perform at your best
• Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation

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