Senior Director, Marketing Operations

Навыки

• Атрибуция
• B2B-продажи
• BI-инструменты
• Блокчейн
• CAC / CPA / CPL
• CRM-системы
• Решения на данных

О компании и продукте

• The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more. This is a marketing operations and technology infrastructure role
• We are looking for an experienced marketing operations leader to architect and scale our marketing technology stack, drive pipeline measurement from MQL through closed-won, and build the operational infrastructure that enables Fireblocks' global marketing and sales teams to perform at their best

Задачи

• Marketing Technology & Infrastructure
• Own, govern, and continuously improve the global marketing technology stack, including evaluation, selection, implementation, and optimization of all platforms (Marketo, Salesforce, 6sense, attribution tools, BI platforms, and others)
• Define and enforce data governance standards, system integrations, and operational processes across all marketing platforms
• Lead platform migrations, integrations, and enhancements in partnership with IT, Sales Ops, and Engineering
• Pipeline Measurement & Analytics
• Own pipeline measurement and reporting from MQL through closed-won, delivering full-funnel visibility to marketing and sales leadership
• Partner with the data and analytics team to build and maintain attribution models, forecasting frameworks, and executive dashboards (CAC, LTV, pipeline velocity, channel contribution, ROI)
• Define and refine funnel definitions, lead scoring models, and lead routing logic in close partnership with Sales and Revenue Operations
• Regularly inform stakeholders across marketing, sales, and finance with actionable insights that drive data-driven marketing investment decisions
• Operations & Process
• Design, document, and enforce global operational processes across campaign execution, lead management, and performance reporting
• Ensure data accuracy, integrity, and completeness across all marketing systems
• Own the marketing operations budget, including vendor management and resource allocation
• Team Leadership
• Build, lead, and develop a high-performing global marketing operations team
• Foster a culture of operational excellence, accountability, and continuous improvement
• You will own the systems, data, and processes that power Fireblocks' global go-to-market engine
• You will report to the VP Sales Ops and work closely with Sales, Revenue Operations, Finance, and Analytics to ensure our marketing engine runs with precision, visibility, and scale

Требования

• 8+ years of experience in B2B SaaS marketing operations, with at least 3 years supporting a company with $100M+ ARR
• 3+ years of people management experience leading a marketing operations function
• Deep hands-on expertise with enterprise martech platforms: Marketo, Salesforce, HubSpot, or equivalent marketing automation and CRM systems
• Proven experience owning pipeline measurement and reporting from MQL through closed-won, including multi-touch attribution modeling and funnel analytics
• Demonstrated experience architecting and governing a marketing technology stack at scale
• Strong command of BI and reporting tools (Tableau, Domo, Looker, or equivalent)
• Entrepreneurial mindset with high urgency and comfort operating in a fast-moving environment
• Excellent communicator who can translate complex data into clear, actionable recommendations for cross-functional partners and executive leadership
• Preferred
• Familiarity with digital assets, crypto, stablecoin infrastructure, or fintech B2B marketing
• Experience with ABM platforms (6sense, Demandbase) and intent data tools
• Background in AI-powered marketing automation and agentic workflows
• Experience supporting a marketing organization through hypergrowth or post-acquisition integration
• What Sets You Apart
• You have a track record of challenging existing marketing operations orthodoxy and introducing new operating models
• You think in systems: martech architecture, pipeline mechanics, data governance, and attribution are all connected in your mind
• You are as comfortable presenting pipeline performance to the CMO as you are configuring lead routing logic in Marketo
• You build infrastructure that scales, not quick fixes
• You have led a team and know how to develop talent while maintaining operational excellence
• You have operated in a regulated or complex B2B environment and understand the rigor that requires
• For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role
• This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs

Условия

• It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case
• A reasonable base salary range estimate for this position is $154,000-230,000
• The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits

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