Senior/Lead User Acquisition Manager - Leaply

Навыки

• Airtable
• Amplitude
• API (интеграции)
• AppsFlyer / Adjust
• B2C-продажи
• CAC / CPA / CPL
• Решения на данных

О компании и продукте

• We’re Leaply — a fast-growing ecosystem of digital and physical products designed to help people build healthier habits and lead better lives. We launched in 2024 and have already seen explosive growth — 10x revenue in the past six months — with strong traction across the US, Europe, and beyond

Задачи

• Launch, manage, and scale Meta (Facebook & Instagram) campaigns across Tier 1 markets
• Track and optimize key metrics — CAC, LTV, ROI — and directly influence revenue growth
• Build and improve automated workflows for campaign management, creative testing, and reporting
• Collaborate closely with Creative, Growth, and Product teams
• Proactively suggest and test new hypotheses to push performance forward
• You’re a great fit if you
• Think analytically and structurally, and know how to turn data into action
• Bring a test-and-learn mindset, move fast, and thrive in fast-moving teams
• Have B2+ English, comfortable working across English-speaking markets
• Have mix of creativity and logic — you can brainstorm a bold ad angle and calculate CAC within the same breath

Требования

• Have 3+ years of experience in performance marketing and hands-on experience with Meta Ads, Google Ads, TikTok Ads

Будет плюсом

• Familiarity with tools like Tableau, Airtable, Amplitude, AppsFlyer
• Experience in Tier 1 markets: US, UK, Canada, Australia
• Comfortable using AI tools like ChatGPT or NotebookLM
• Prior experience in fast-growing B2C startups
• What you’ll get
• Competitive compensation
• Full ownership of your performance area and a say in growth strategy
• Support from an experienced team with multiple successful exits
• Access to internal communities in marketing, product, and payments
• A meaningful mission — Leaply is about helping people live better lives, every day
• Leaply is backed by SKELAR, a venture builder with over 10 successful B2C businesses in its portfolio
• SKELAR provides access to the best payment infrastructure for our business model, along with financial and legal support in our target locations
• They also organize internal clubs focused on professional development in marketing, development, and payments
• With SKELAR, there's always someone to turn to for advice or assistance
• Beyond business, SKELAR supports the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces
• Through this initiative, we create and fund large projects that help bring us closer to victory
• Join us in building the next big everything!

Условия

• At Leaply, we challenge traditional career paths — we value ownership over job titles, and impact over process
• We move fast, think big, and expect every team member to contribute beyond their scope
• We’re looking for a sharp, data-driven User Acquisition Manager to take our growth engine to the next level
• In this role, you’ll own acquisition strategy, test new funnels, and work closely with product and creative teams to turn insights into real business results
• There is a strong opportunity for rapid growth into a lead role
• Office in Warsaw or Kyiv, with perks (lunches, gym, health insurance)

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