Senior Product Manager - Martech

Навыки

• Решения на данных
• Google Ads
• Google Tag Manager
• HR-процессы
• Лендинги и посадочные страницы
• Лидерство
• Обучаемость

О компании и продукте

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.

Задачи

• Preply is one of the largest advertisers in the Education Tech space
• Our marketing operations span dozens of languages, thousands of creatives, and multiple acquisition channels
• To keep growing at this scale, we need world-class products that take marketing channels to levels of performance impossible to reach manually
• As the Senior Product Manager for MarTech Scale, you'll own the products that scale Preply's marketing channels far beyond what manual effort allows - across Paid Search, SEO, AI Search, Display (Meta, TikTok, etc.), Affiliates, and the next wave of channels yet to emerge
• You'll partner with engineering, data, and marketing teams to build products that efficiently drive new subscribers to Preply at unprecedented scale
• Scale paid acquisition channels through Product
• Own the SEM platform that posts and optimises millions of keywords - from discovery, through bidding, account structure, and ad copy generation
• Push the team toward an always-on, data-driven automated scale of operations
• Build creative automation for Display channels - generating, tracking, testing and iterating on creatives, across dozens of languages and regions
• Build channel-management products for Display and Affiliates - automating bidding, account structure, partner onboarding, and reporting so the team can run dozens of campaigns and partners as one
• Partner with channel owners to identify the next leverage point - a new bidding model, account architecture, or feed strategy - and turn it into a Product
• Identify and build new acquisition channels (e.g., OpenAI Apps) before competitors do
• Power organic and AI Search with a limitless page-creation engine
• Lead the product behind a step-change in SEO scale, with a system that takes keyword opportunities and produces high-quality pages, at scale
• Shape Preply's positioning in AI Search as discovery shifts from blue links to LLM answers - defining the content, structure, and signals that win on this new surface
• Continuously evolve the page-creation engine to stay ahead of evolving search behaviour, ranking systems, and AI search tools
• Make landing pages a conversion advantage
• Own the Preply homepage, and the platform that powers bespoke landing pages across marketing channels
• Deeply understand users’ intents from different marketing channels and match that to their landing experience
• Partner with the broader Growth Tribe to optimize the top of the funnel end-to-end - carrying marketing intent across the full conversion journey, not just the landing page
• Run a fast cycle of hypothesis, experiment, learning across geographies, audiences, and channels
• Make Preply Marketing AI-native
• Make AI a first-class building block in the platforms you ship
• From keyword and ad copy generation, to page creation, to creative automation - AI is the engine that makes scale possible
• Architect for it from day one rather than retrofitting it later

Требования

• At least five years of hands-on technical experience in Performance Marketing channel management for a highly-trafficked consumer website OR experience as a product manager in marketing technology
• You have experience in MarTech, AdTech, or Analytics platforms (e.g., Google Ads, Meta Ads APIs, SEO tooling, GTM, Segment, or internal data pipelines)
• You have knowledge of SEO and how it is evolving in an AI-first world
• You have knowledge of App marketing
• You are willing to get your hands dirty, and work hands-on with Google Ads, Meta, etc
• You're a systems thinker who thrives on making complex ecosystems automated, measurable, and scalable
• Exceptional analytical and problem solving abilities
• You have experience leading cross-functional teams to deliver products to global markets
• You're a natural leader. You know how to influence people to get things done across any job function. People love working with you
• You balance strategy and execution - defining long-term vision while shipping incremental improvements quickly
• You're an excellent communicator, capable of aligning engineers, marketers, and executives around a shared vision

Условия

• We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning
• Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started
• As a category-defining company, we’re shaping what the future of learning looks like at global scale
• Every Preply lesson sparks change, fuels ambition, and drives progress that matters
• Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day
• As a product team, our goal is to improve the life of our students and our tutors, drive amazing learning outcomes for our learners and enable our tutors to financially thrive through the platform
• And we want to do this all while generating business value for Preply so we can help even more people!
• We strongly believe that we can't achieve business success without our students' and tutors' success
• Preply is a product led company

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