User Acquisition Director

Навыки

• AppsFlyer / Adjust
• Атрибуция
• BI-инструменты
• CAC / CPA / CPL
• Коммуникация
• Google Analytics
• Google Ads

О компании и продукте

• Sporty Group is scaling paid acquisition across its portfolio of Betting, Entertainment, Games and Finance, and we’re looking for a User Acquisition Director to lead our global acquisition team.
• This is a senior, high-impact leadership role accountable for driving sustainable user growth through paid channels across every Sporty product and market. You will lead our in-house User Acquisition organization across three core verticals — Mobile, Paid Social, Paid Search & Programmatic — while shaping the systems, processes, experimentation culture, and technology that enable the team to scale.
• This role goes far beyond media buying. We’re looking for someone who loves solving complex growth problems: building experimentation frameworks, automating repetitive work, introducing AI into everyday workflows, improving measurement, and constantly challenging how performance marketing should be done.
• You’ll operate at both strategic and operational levels — defining long-term acquisition strategy while remaining close enough to the data to challenge assumptions, investigate anomalies, and identify new growth opportunities.

Задачи

• Own the global User Acquisition strategy - Define the long-term paid acquisition vision across all Sporty products, balancing investment between current and new acquisition channels while aligning with company-wide business priorities
• Lead and develop a world-class UA organization - Manage and develop our Performance Marketing Leads across Mobile, Paid Social, and Paid Search & Programmatic, building a culture of ownership, innovation, continuous learning and operational excellence
• Drive performance at scale - Own acquisition efficiency, making investment decisions using CPA, LTV, ROAS, incrementality and long-term business value rather than platform metrics alone
• Build experimentation into the team’s DNA - Design scalable frameworks for testing creatives, bidding strategies, campaign structures, measurement methodologies, attribution models, optimization techniques and new acquisition channels
• Ensure experimentation is rigorous, measurable and consistently translated into operational best practices
• Lead automation and AI adoption - Continuously identify opportunities to automate manual workflows across campaign management, reporting, analysis and operations
• Solve the hardest growth problems - Own cross-functional initiatives that unlock the next stage of growth, including attribution challenges, measurement improvements, creative operations, campaign automation, workflow optimization and operational scalability
• Partner across the business - Work closely with Product, BI, Creative, MarTech, Finance and executive leadership to ensure acquisition strategy supports broader business objectives while influencing roadmap and product decisions through data and customer insights
• Build the acquisition engine of the future - Continuously evaluate new platforms, technologies, AI capabilities and emerging industry trends to ensure Sporty remains at the forefront of performance marketing innovation

Требования

• 8+ years of experience in Performance Marketing or User Acquisition, including leadership of large-scale paid acquisition programs
• Proven experience leading multi-channel acquisition across Mobile, PPC, Paid Social and Programmatic
• Experience managing and developing high-performing teams and other people leaders
• Deep understanding of attribution, incrementality, experimentation, bidding systems, measurement and LTV-based optimization
• Strong commercial mindset with experience managing significant acquisition budgets
• Exceptional analytical skills with the ability to translate complex data into business decisions
• Experience building scalable marketing processes, operational frameworks and automation
• Comfortable operating between executive strategy and hands-on problem solving
• Excellent stakeholder management and communication skills across technical and non-technical audiences
• Fluency in English
• Even better if
• Experience across both web and app acquisition
• Experience working in gaming, betting, fintech or other high-growth digital businesses
• Experience introducing automation or AI into marketing operations
• Experience building internal marketing technology or working closely with engineering teams
• Experience working across multiple international markets
• Tech Stack
• Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs, Moloco, Liftoff, Programmatic platforms, etc
• AppsFlyer / Adjust / Singular / Kochava
• Google Analytics 4
• BI tools (Metabase, Tableau, Power BI)
• AI tools (ChatGPT, Claude, Gemini, Cursor, AI agents and workflow automation platforms)
• Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours

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