VP of Marketing (f/m/d)

Навыки

• Agile
• B2B-продажи
• CAC / CPA / CPL
• Решения на данных
• Google Tag Manager
• Лидерство
• LTV

О компании и продукте

• Your Mission & Who We Are Looking For

Задачи

• adjoe is redefining the future of mobile ads
• Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue
• At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads
• Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth
• Enterprise GTM Architecture: You will architect and execute our global, enterprise-ready go-to-market (GTM) strategy across the Americas, EMEA, and APAC
• Lean, Multi-Disciplinary Leadership: You will direct and develop a high-performing, agile team of approximately 20 professionals across Growth Marketing, Product Marketing, Regional Marketing, Events, Content Writing, and Graphic Design
• Instead of managing large, siloed departments, you will foster a culture of ownership and stay close to both the high-level strategy and the people executing it
• Commercial & Product Alignment: You will bridge the gap between product innovation and commercial execution to ensure our positioning captures and retains high-value enterprise accounts
• This means translating complex technical capabilities into clear, value-driven narratives that align global product strategy with commercial sales enablement
• Global & Regional Collaboration: You will serve as a strategic partner to Product, Sales, and Regional Leadership to drive localized demand generation while maintaining consistent brand messaging
• Data-Driven Brand Optimization: You will establish clear data frameworks to measure brand sentiment, pipeline contribution, and the ROI of global marketing initiatives

Требования

• You must bring deep experience in B2B enterprise marketing, account-based marketing (ABM), and international localization across the Americas, EMEA, and APAC
• US Ecosystem Expertise: You will optimize our positioning and distribution to generate enterprise demand by leveraging a strong familiarity with the American technology ecosystem and buyer psychology
• Your understanding of enterprise SaaS and AdTech marketing playbooks will directly drive our up-market transformation
• This requires an equal comfort level analyzing pipeline data, CAC, and LTV metrics as you have guiding brand positioning and creative storytelling

Условия

• At adjoe, we are not just managing campaigns, we're helping build the business engine behind one of the fastest-growing adtech platforms in mobile
• We are proactively curious: we question status quo, think outside the box, connect the dots
• The partnerships you close, the strategies you execute, and the markets you develop will directly shape how adjoe scales globally
• Go Big. Own commercial initiatives that move revenue and expand adjoe's market position
• Move Fast. Operate in a high-velocity environment where decisions are made quickly and impact is visible immediately
• Be Direct. Work in a culture where feedback is honest, collaboration is real, and politics are low
• Thrive Together. Grow alongside a diverse, global team of 250+ people from over 40 countries across 7 offices
• Have Fun. Celebrate wins, build lasting industry relationships, and bring your energy to a team that genuinely enjoys what they do
• We welcome applications from people who will contribute to the diversity of our company
• Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now
• Where Adtech Innovation Becomes a Story Worth Telling
• The Marketing team hosts the storytellers of adjoe’s innovation
• We turn complex adtech solutions – rooted in data and strategy – into compelling stories that resonate across the mobile advertising industry and beyond
• Through our events, visual design, and strategic content, we take adjoe’s vision at the intersection of technology, user engagement, and marketing and make it tangible
• All while building a community of forward-thinking industry leaders around our brand
• We need someone who has guided at least two previous Tech or SaaS companies through the lifecycle journey from Start-up to Scale-up and Maturity, specifically navigating scale within the $500M to $5B range
• We welcome applications from talent worldwide and provide relocation support to Hamburg, Germany for those ready to join our team

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