We are looking Global Head of Marketing (Performance & Brand Growth)

Навыки

• Атрибуция
• Блокчейн
• CAC / CPA / CPL
• Решения на данных
• DeFi / NFT
• Google Analytics
• HR-процессы

О компании и продукте

• We are seeking a data-driven, performance-obsessed, and culture-fluent Global Head of Marketing whose primary mission is Ecosystem Growth through Performance Marketing, backed by strong brand execution.
• You will own the full funnel: from paid and organic acquisition to activation, retention, and LTV, all while keeping Company sharp and relevant in Web3 culture.
• Leading a fully distributed team of performance, creative, and community specialists, you will orchestrate how millions of people discover, convert, and stay engaged with the Company ecosystem. Your primary lens is growth marketing and hard numbers, complemented by sharp brand and cultural instincts (viral SMM, memes, brand partnerships).

Задачи

• Drive measurable growth across our products, optimizing for strict CAC, LTV, and ROAS targets
• Analytics & Conversion: Build attribution dashboards (GA4, Dune) and partner with product teams to design high-converting onboarding funnels and viral referral loops
• Brand, Memes & PR: Define our global brand voice and drive culture-led, viral campaigns
• Turn real-time "newsjacking" and internet memes into active user acquisition
• Partnerships & KOLs: Oversee high-profile co-marketing alliances (exchanges, Web3 brands) and manage positive-ROI influencer (KOL) campaigns tracked against conversion metrics
• Team Leadership: Directly lead and align a distributed team of growth analysts, creative specialists (SMM, copywriting, design), international expansion managers, and community moderators

Требования

• Experience: 6+ years in marketing (3+ at Director/Head level) managing 8+ distributed team members in Web3, gaming, or consumer tech, with a strong focus on performance and growth
• Brand Authority: Track record of building high-equity Web3 brands, always linked to growth outcomes
• Crypto-Native: Lives on Twitter (X), fluent in Telegram, DeFi, DEXs, memecoin dynamics, and crypto humor
• Leadership: Strong emotional intelligence to lead both data-focused growth managers and creative specialists
• Analytical: Fundamentally data-first
• fluent in marketing attribution, Web3 analytics, and performance metrics, with complementary brand instincts
• Location: Remote (Worldwide)
• Type: Full-time
• Crypto payments
• Full job description here
• Contacts: Please complete this Google Form
• We will contact you soon!
• Our other crypto recruiting communities
• Blockchain Hunter, Крипто Head Hunter, Crypto Jobs, WEB 3.0 JOB, Crypto Job

Паспорт вакансии

История публикации

Откуда что взялось

Отмечено то, что вывели мы. Без пометки — значение назвал работодатель.

Почему на этом месте в выдаче

Порядок выдачи объявлен контрактом: свежесть решает между днями, полнота и зарплата — внутри дня.