Director of Sales and Marketing / Директор продаж и маркетинга / Сату және маркетинг директоры

Навыки

• Целевая аудитория
• Холодные рассылки
• Анализ конкурентов и рынка
• Общение с клиентами
• Лидерство
• Ответственность за результат
• Проактивность

Задачи

• Manages the rooms and events revenue budget
• Manages the marketing budget to development property specific campaigns, promotions and collateral to drive revenue and meet property goals
• Interfaces with regional marketing communications for regional and national promotions pull through
• Determines and develops marketing communication activities, in conjunction with Regional Marketing Plans and Communications
• Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events
• Develops strong partnerships with local organizations to further increase brand/product awareness
• Manages the property's reactive and proactive sales and marketing efforts
• Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues
• Evaluates the property's participation in various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property
• Researches competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share
• Serves as the property sales liaison with Area Sales, Global Sales, Revenue Management, Regional Marketing Communications and other hotel departments as appropriate - Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service
• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations
• Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position
• Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence)
• Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process
• Develops and implements property-wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand's target customer profile and property associates and provides a return on investment to the owner and Marriott International
• Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders
• Управляет бюджетом доходов от номерного фонда и мероприятий
• Управляет маркетинговым бюджетом для разработки кампаний, акций и рекламных материалов, направленных на увеличение дохода и достижение целей объекта
• Взаимодействует с региональными маркетинговыми коммуникациями для реализации региональных и национальных кампаний
• Определяет и разрабатывает маркетинговые коммуникационные активности совместно с региональными маркетинговыми планами и коммуникациями
• Развивает эффективные связи с сообществом и общественностью, обеспечивая участие объекта в локальных, региональных и национальных выставках и клиентских мероприятиях
• Формирует прочные партнерские отношения с местными организациями для повышения узнаваемости бренда/продукта
• Управляет реактивными и проактивными продажами и маркетинговой деятельностью объекта

Требования

• 4-year bachelor's degree or master degree in Economic, Business Administration, Marketing, Hotel and Restaurant Management, or related major
• Minimum 5 years working experience in the specialty
• Minimum 2 years experience in a leadership role

Паспорт вакансии

История публикации

Откуда что взялось

Отмечено то, что вывели мы. Без пометки — значение назвал работодатель.

Почему на этом месте в выдаче

Порядок выдачи объявлен контрактом: свежесть решает между днями, полнота и зарплата — внутри дня.